TIPS

TIPS

TIPS

TIPS

TIPS

TIPS

Types of ContentThere are two main types of content:

Onsite Offsite

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Types of Onsite Content

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Onsite Content

Blog posts

Web page content

Videos

Sales pages Pictures, infographics, & animated

GIFs

News articles

Brochures, tips sheets,

fact sheets, & product FAQs

It’s all about the keywords…

TIPS

• No matter what type of onsite content that you are creating – the most important factor to take into consideration is KEYWORDS!

• By undertaking keyword research you take out the guess work. Identify keywords and phrases that people are actually searching for and write content around this topic.

• There is no point putting a lot of time and effort into a great piece of content if no one is bothered…

Tools for keyword research

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There are many tools that you can use for keyword research:

Google’s Keyword Planner

Tools for keyword research

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Answer the public

Tools for keyword research

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Übersuggest

FAQs create great content

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• Most search engine users will ask a question, rather than just typing in a keyword.

• This is especially the case with people who use voice search or built in “intelligent assistants” such as Apple’s Siri.

• Inspiration for FAQ can come for many sources including keyword research tools (explored earlier), Google’s suggested search or simply noting down common questions that customers ask you.

Google Alerts

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• Use ‘Google Alerts’ to get updates about news that is trending in your industry.

• This is a great way to show your expertise on a certain area and to show that you are ‘with the times’.

Regularity of posting

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• How regularly should I post content?• This all depends on your industry and how often you have something

news-worthy to share.

• Golden role – never post anything for posting sake! Whenever you are writing content it should have a purpose.

• Just make sure you are posting regularly and not once in a blue moon!

• Successful content is either funny, shocking or interesting.

Videos & Infographics

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• Whilst writing blogs is always going to be a fundamental in content creation, it is also a good idea to come up with different forms of content to engage your audience.

• Content that include videos, images and infographics will always work well because 65% of people are visual learners. They are more likely going to remember your content if you include these!

Case studies & testimonials

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• People are more likely going to trust a company and buy their products and services if they can read case studies, reviews, feedback or testimonials written by previous customers and clients.

• Dedicate a page on your website where people can read just how great you are! You could even include videos!