Content Creation

Made Simple

With !

Lindsay de Swart !

Get Clear, Get Simple, Get Clients

!Visit http://lindsaydeswart.com

Make it and use it more than once!

• How to make content to offer value to your customers

• How to make it easily!

• How to increase how many people can see it

Why Make Value Added Content?

• adds value to your audience

• proves you are an expert at what you do

• provides your audience with information before they consider using you

Which platforms to use?1. Your Blog

2. Social Media (FB/LinkedIn)

3. Youtube (attached to G+)

4. Slideshare (part of LinkedIn)

5. Printed Handouts/Workshop manuals

6. Quote pictures on Instagram/FB/Pinterest

Won’t people get bored?• NO!

• They won’t be on all your platforms

• If they’ve seen it they’ll just skip it

• Different pictures/media appeal to different people

Here’s an Example• Let’s say your Free E product is a Report

“5 Simple Habits Can Reduce Stress”

• You have a great image on the front of the Ebook

• The text is in a PDF

5 ‘Chapters’

• Optimism

• Exercise

• Gratitude

• Giving

• Stories

Do a Webinar

• Use your content to make a Webinar and lead to a paid course

• You can use ClickMeeting (30 days free trial) or

• GotoMeeting/Google Hangout/WebinarJam

Write an Article

!

on Ezine Articles

Make a Video

Make it into 5 Blog posts

1. The Secret to Greater Success In Life

2. Staying Young Naturally!

3. How To Reach Your Highest Vibration

4. A Powerful 4 Letter Word

5. An Incredible Story

Infographics?

• You can get these made on fiverr.com

!• they are great for being

shared on social media !(this is not my info graphic, but just give credit if you use one)

!!!!

Do a Presentation on Slideshare

Picture quotes to promote your message and your brand

Autoresponders1. Welcome

2. Free E Course

3. Offering more detail on 1. Optimism

2. Exercise

3. Gratitude

4. Giving

5. Stories !!

One piece of content

Becomes At Least

16!!

There are plenty of others too!

• podcasting

• interviews

• audio CD’s of your original report

• guest blogging

• article in local press

• turn it in to an in-person talk/presentation

Content Challenge

1. Take Your Free Product (or make a new one)

2. Divide it into sections/topics

3. Each week take one topic

4. Make it into as many different media forms as you can to reach a new audience!

Before 2014 ends…• The content from this course will be broken down

into 6 weeks of content including:

• 1 Week of each topic we’ve covered

• 2 x $397courses (2 Day Marketing Intensive’s)

• In 2015 this will be a downloadable product for $197

Keep making progressProcrastination is not an option!

You Have 3 Options After This Presentation

1. You continue to figure it out as you go…

2. You join my Free Content Challenge and create in a whole new way!

3. You can sign up for my Free ‘Road Map’ at http://lindsaydeswart.com

Get more information just like this at:

http://lindsaydeswart.com !