CONTENT

CURATION:

STEVE MADDEN

By: Ruslan, Madolyn & Dinorah

AGENDAWhat Is Content Curation

What are the Various Types of Content Curation

Content Curation as a Component

Chosen Brand: Steve Madden

Company Objectives

Current Curation Tools

Proposed Curation Tools

Summary & Questions

WHAT IS CONTENT

CURATION?

Content Curation is the online expression of something,

which is in the same nature of human beings: the need to

collect and catalogue only the most interesting things

about a subject so to share it for the common benefit.

TYPES OF CONTENT

CURATION

Aggregation

Distillation

Elevation

Mashups

Chronology

CURATION AS A

COMPONENT

Do we need to use Content Curation - YES! We need!

There are a lot of benefits, such as:

traffic

time saving

SEO

lead generation

Build social channels/engagement

Credibility

Lead Nurturing

THE

BRAND:

STEVE’S STORY

Steve Madden is easily America’s most successful shoe

designer. Considered the fashion footwear mogul of the 21st

century, Steve Madden has been responsible for the design and

marketing of the company's trendsetting shoes since he

founded the brand over 2 decades ago.

COMPANY OBJECTIVES

To give fashion forward men and women a unique way to express their

individuality through style resulted in millions of customers worldwide.

Propelled his designs to the forefront of the fashion industry.

To create products that are innovative, sometimes wild and always spot-on-

chic.

CURRENT PLATFORMS

Welcome to all your favourite things side-by-side.

Social Sharing Website

Private boards

Ability to be private and organize your

own thoughts without people seeing

You can choose who you want to see

your images, bookmarks and ideas.

Images and Postboards are able to be exported

onto an Excel spreadsheet- Making it more user

friendly

Self-learning engine scours the web 24/7 to discover relevant content for your audience.

Discover Fresh Content

Easily Customize Your Content Flow

Improve content quality with a self-learning, recommendation engine

Curate as you surf the web and empower your team to curate

Curate Videos

FIND

Get Inspired

Review Content in Record Time

Creation meets Curation

Categorize Intelligently

Trending Topics for SEO Boost

Content Enrichment

Smart Recommendations

Archive & Index

Image Suggestions

Curate on the Go

Easily organize, annotate and contextualize content to engage and inspire your audience.

CURATE

Site & Blog

CMS Integrations

Marketing Automation Integrations

Social Media

API

Mobile

Feeds

Email Newsletters

Publish and promote to your audience at the right time, place and format.

SHARE

Measure, assess and improve your curation and overall content marketing activities to optimize audience engagement.

Effectiveness Metrics

Operations metrics

ANALYZE

Kapost makes content marketing easy by managing every step of the

process in a single platform. The software can manage blog posts,

videos, eBooks and white papers, social media posts, presentations

and infographics, emails, landing pages and webinars.

What does Kapost do?

Kapost is today the leading content

marketing software platform.

Kapost manages marketing process,

including planning (persona / buying

stages), ideation, production

marketing calendar, workflows and

approvals), distribution and analytics.

Kapost organizes content, including:

emails, landing pages, blog posts,

white papers, eBooks, infographics,

videos and social media.

Integrates content destinations, such as Marketo.

Software enables brands to manage the production of content

Creates step-by-step workflow for content and campaign timelines

Assigns specific tasks to contributors

-Marketo is the leader in digital marketing software

and solutions.

-Marketo is a powerful and easy B2B marketing

automation software that helps marketing and sales

professionals drive revenue and improve marketing

accountability.

-The Kapost Software Platform organizes content

marketing into a structured business process,

resulting in more leads and more sales. Kapost just

work with companies that use Marketo´s software.

Summary

There is opportunity to explore other curation tools

to help further the Steve Madden name Because

consumers need to visually see the products

tools like Juxtapost, Curata and Kapost can be

very effective Curation tools( if used effectively)

can further a companies efforts online.

LINKS

http://www.pinterest.com/stevemadden/

http://instagram.com/stevemadden

https://plus.google.com/117781016735373544229

https://www.facebook.com/SteveMaddenShoes

http://dendritepark.com/10-best-content-curation-tools/

http://moz.com/blog/content-curation-guide-for-seo

http://www.i-scoop.eu/content-marketing/content-curation-overview-benefits-

goals-tools/