CONTENT CURATION: STEVE MADDENBy: Ruslan, Madolyn & Dinorah
AGENDAWhat Is Content CurationWhat are the Various Types of Content CurationContent Curation as a ComponentChosen Brand: Steve MaddenCompany ObjectivesCurrent Curation ToolsProposed Curation ToolsSummary & Questions
WHAT IS CONTENT CURATION?Content Curation is the online expression of something, which is in the same nature of human beings: the need to collect and catalogue only the most interesting things about a subject so to share it for the common benefit.
TYPES OF CONTENT CURATIONAggregationDistillationElevationMashupsChronology
CURATION AS A COMPONENTDo we need to use Content Curation - YES! We need!There are a lot of benefits, such as:traffictime savingSEOlead generationBuild social channels/engagementCredibilityLead Nurturing
THE BRAND: STEVES STORY
Steve Madden is easily Americas most successful shoe designer. Considered the fashion footwear mogul of the 21st century, Steve Madden has been responsible for the design and marketing of the company's trendsetting shoes since he founded the brand over 2 decades ago.
COMPANY OBJECTIVESTo give fashion forward men and women a unique way to express their individuality through style resulted in millions of customers worldwide.
Propelled his designs to the forefront of the fashion industry.
To create products that are innovative, sometimes wild and always spot-on-chic.
Welcome to all your favourite things side-by-side.
Social Sharing WebsitePrivate boardsAbility to be private and organize your own thoughts without people seeingYou can choose who you want to see your images, bookmarks and ideas.
Images and Postboards are able to be exported onto an Excel spreadsheet- Making it more user friendly
Self-learning engine scours the web 24/7 to discover relevant content for your audience.Discover Fresh ContentEasily Customize Your Content FlowImprove content quality with a self-learning, recommendation engineCurate as you surf the web and empower your team to curateCurate Videos
Get InspiredReview Content in Record TimeCreation meets CurationCategorize IntelligentlyTrending Topics for SEO BoostContent EnrichmentSmart RecommendationsArchive & IndexImage SuggestionsCurate on the GoEasily organize, annotate and contextualize content to engage and inspire your audience.CURATE
Site & BlogCMS IntegrationsMarketing Automation IntegrationsSocial MediaAPIMobileFeeds Email NewslettersPublish and promote to your audience at the right time, place and format.
Measure, assess and improve your curation and overall content marketing activities to optimize audience engagement.Effectiveness MetricsOperations metricsANALYZE
Kapost makes content marketing easy by managing every step of the process in a single platform. The software can manage blog posts, videos, eBooks and white papers, social media posts, presentations and infographics, emails, landing pages and webinars.
What does Kapost do?
Kapost is today the leading contentmarketing software platform.
Kapost manages marketing process, including planning (persona / buying stages), ideation, production marketing calendar, workflows and approvals), distribution and analytics.
Kapost organizes content, including: emails, landing pages, blog posts, white papers, eBooks, infographics, videos and social media.
Integrates content destinations, such as Marketo.Software enables brands to manage the production of contentCreates step-by-step workflow for content and campaign timelinesAssigns specific tasks to contributors
-Marketo is the leader in digital marketing software and solutions.
-Marketo is a powerful and easy B2B marketing automation software that helps marketing and sales professionals drive revenue and improve marketing accountability.
-The Kapost Software Platform organizes content marketing into a structured business process, resulting in more leads and more sales. Kapost just work with companies that use Marketos software.
SummaryThere is opportunity to explore other curation tools to help further the Steve Madden name Because consumers need to visually see the products tools like Juxtapost, Curata and Kapost can be very effective Curation tools( if used effectively) can further a companies efforts online.