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© 2014 Ignite Social Media Agency Carousel Content Marketing Sprinklr Social@Scale Summit hosted by Lenovo June 12, 2014

Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

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Building a scaled content marketing platform can be challenging. Here are some simple steps for building a content carousel designed to created ongoing engagement with targeted audiences. Originally presented at Sprinklr's Social@Scale Summit at Lenovo.

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Page 1: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency

Carousel Content MarketingSprinklr Social@Scale Summit hosted by LenovoJune 12, 2014

Page 2: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency Image sourcegodzillamovies.com

Content @Scale?

Marketers need for fresh and relevant content is growing at an epic scale.

Page 3: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency

Content Platforms.

Influencer created content is a valuable part of an overall solution.

Melissa Garcia from consumerqueen.com

Page 4: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency Source: gigaom.com

Marketing $$ are following readers.

Page 5: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency

However, print decline still has a long way to go…

Source: Slideshare - KPCB Mary Meeker Internet Trends 2014

Page 7: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency

1. Media is no longer delivered, it’s curated

2. The Website is Dead (long live the “aggregated” website)

3. Content Agnosticism (I Path therefore I am)

4. Content Carousel:

Create, Aggregate, Syndicate & Engage, Optimize in Real time

Create a Content Carousel.

Page 8: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency

Media is no longer

delivered, it’s cu

rated

Page 10: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency

Content sources (and d

estinations) are ultim

ately

consumer driven vs. ma

rketer delivered

Image Source: The Sydney Morning Herald

Page 11: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency

Create Content.

Image Source: The Daily Mail

Be Content Agnostic: Create, Partner, Curate and Collaborate with influencers and their audiences

Page 12: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency

Aggregate.

Image Source: coca-colacompany.com

Coca-cola’s “website” is now a content aggregator.

Page 13: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency

Syndicate & Engage.

Image Source: Supra Footwear Instagram

Don’t just publish (push), engage with audiences and participate in conversations.

Page 14: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency

Optimize in Real Time.

Image Source: Sprinklr.com

Page 15: Content marketing at scale - building a content carousel - Sprinklr social@scale summit hosted by Lenovo

© 2014 Ignite Social Media Agency

Who is this Dude?

I’m her dad!