@mikemyers614

ContentMarketing

MESSAGES YOUR AUDIENCE ACTUALLY WANTS

@mikemyers614

Content marketing isn’t some mythical place.

(It’s also not a tactic or a buzzword.)

@mikemyers614

Content marketing is a philosophy for how to create, curate and distribute messages to a targeted audience.

I agree!

@mikemyers614

But it’s not all messages. That would just be

Content

@mikemyers614

And it’s not just messages about you. That would be

Marketing

@mikemyers614

So the combination of Content Marketing

is creating and distributing the messages your audience

actually wants.

@mikemyers614

Oh, so it’s advertising?

@mikemyers614

Um, no.

@mikemyers614

Advertising, by it’s very nature, is interruptive.

And that’s okay.

It obviously works (when it’s done well).

@mikemyers614

But people don’t always want to be interrupted.

Or marketed to.

@mikemyers614

Here’s the difference:

@mikemyers614

Traditional marketing is telling

people how you can help them.

@mikemyers614

Content Marketingis just

helpingthem.

@mikemyers614

You know, like this:

@mikemyers614

And this:

@mikemyers614

And, of course, this:

@mikemyers614

As you probably know, content marketing is

not new.

@mikemyers614

It’s been around for 100s of years.

@mikemyers614

My favorite example is Ben Franklin’s Poor Richard’s Almanack >>

@mikemyers614

Smart guy, that Franklin.

@mikemyers614

He created Poor Richard’s to promote his printing business in 1732.

It didn’t talk about printing.

@mikemyers614

What did it talk about? The things his audience was interested in.

Like the weather.

@mikemyers614

Now that’s helpful.

(And smart. And timely.)

@mikemyers614

Hey, that’s Content Marketing!

Helpful

Smart

Timely

@mikemyers614

Of course, that doesn’t mean it’s easy.

(Nothing good ever is.)

@mikemyers614

But it’s so worth it.Just remember…

@mikemyers614

ContentMarketing

MESSAGES YOUR AUDIENCE ACTUALLY WANTS

@mikemyers614

Thank you and good night.