Content Marketing for Churches: A Getting Started Guide

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    15-Jul-2015

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<ul><li><p>Churches want to reach more people with an </p><p>important message. But so many of their methods </p><p>are no longer eective. </p></li><li><p>Postcards, Flyers, and Yelling on Social Media </p><p>dont really work. </p><p>But theres a better way to get noticed. </p></li><li><p>Businesses have been using it for a while </p></li><li><p>Its proven and eective </p></li><li><p>If you want to build awareness, try </p><p>advertising. But if you want to inspire action, </p><p>use content. </p></li><li><p>Content marketing focuses on creating and distributing </p><p>valuable, relevant, and consistent content to attract and retain a clearly-dened </p><p>audience. </p><p>HERES THE DEFINITION OF CONTENT MARKETING </p></li><li><p>Valuable, Relevant Content </p><p>A Clearly Dened </p><p>Audience </p><p>Earn the Right to Invite </p><p>THINK ABOUT IT </p><p>These are the people youre </p><p>trying to reach. </p><p>Youve already got </p><p>this! </p><p>This is what you want </p><p>them to do. </p></li><li><p>Why Churches DONT Use Content Marketing </p><p>I KNOW IT SOUNDS WIERD </p></li><li><p>Some churches dont know how </p><p>to use content marketing. I agreeIt sounds like something </p><p>for corporations.</p></li><li><p>Most churches dont want to spam people. </p><p>Also truewhich is why youre NOT going to do that. </p></li><li><p>A lot of churches are already busy with existing programs and </p><p>outreach methods. </p><p>How are they working? Could they work better? </p></li><li><p>Why Your Church SHOULD use Content Marketing </p></li><li><p>Its cheaper than your current strategy. </p><p>Postcards, banners and ads are expensive and often dont work. </p></li><li><p>Its more eective than your current strategy. </p><p>If something works better, its good stewardship to try it.</p></li><li><p>Its scalable and repeatable. </p><p>Once you gure out this system, you can use it time and time </p><p>again. </p></li><li><p>Its a digital form of outreach. </p><p>The term content marketing might not resonate, but its really just a modern form of outreach.</p></li><li><p>Five Steps to Creating Content That Serves Your Community </p></li><li><p>CREATE A GIVEAWAY </p><p>1</p></li><li><p>Instead of blasting people with information, create something of </p><p>value they actually want.</p></li><li><p>You may not need to start from scratch! </p><p>Repurpose existing content. Make it shorter and sharable. </p><p>GOOD NEWS! </p></li><li><p>Put your giveaway in an easy-to-download format like an eBook, checklist or </p><p>a short video. </p></li><li><p>Ask yourself, What do people in our community </p><p>want to know or do? </p><p>Here are some ideas</p></li><li><p>EBOOK: Im Brand New In Town</p><p>PDF: Ten Aordable Date Nights</p><p>VIDEO: Helping Kids Become Teenagers</p></li><li><p>Download a whole list of giveaway ideas for free.</p></li><li><p>MAKE A WEBPAGE </p><p>2</p></li><li><p>Not a website with menus and pages and optionsa one-page website called </p><p>a LANDING PAGE. </p></li><li><p>Great landing pages usually dont have a navigation menu. </p><p>!</p></li><li><p>!Great landing pages have a strong </p><p>headline to grab attention. </p></li><li><p>!You can use an image or video to </p><p>create interest. </p></li><li><p>!Focus all of your words on </p><p>describing the benets. </p></li><li><p>!Great landing pages have a clear </p><p>and compelling call to action. </p></li><li><p>Landing Pages are about ONE THING. Make one to describe and sell your </p><p>free giveaway. </p></li><li><p>WRITE SOME EMAILS </p><p>3</p></li><li><p>Once people ask for your giveaway, you have </p><p>permission and opportunity to have a </p><p>conversation. </p></li><li><p>You can use a free tool like MailChimp to automatically </p><p>deliver a series of time-delayed </p><p>emails. </p></li><li><p>Here are the ve emails you should write and </p><p>automatically deliver to those who ask for your </p><p>giveaway. </p></li><li><p>#1 - Heres the free thing you asked for</p><p>#2 - Heres some more help on the the same topic</p><p>#3 - Can I ask you a question about the topic</p></li><li><p>#4 - Heres some more help and a little hint</p><p>#5 - Id like to invite you to do this</p><p>Thenyou can send relevant one-o emails</p></li><li><p>Learn more about this strategy in our free </p><p>eBook.</p></li><li><p>PROMOTEWEBPAGE </p><p>4</p></li><li><p>Once youve got a giveaway, an </p><p>autoresponder and a landing page, your </p><p>system is all set. But </p></li><li><p>Its time to get as many people as possible to LOOK AT that landing </p><p>page. </p></li><li><p>Tip #1: Put your call to action everywhere.</p></li><li><p>!Heres a tasteful popup banner on a website. </p></li><li><p>Tip #2: Ask your church to share.</p></li><li><p>Tip #3: Run targeted ads on the channel of your choice.</p></li><li><p>!Heres a good looking Facebook mobile ad from Ramit Sethi. If you do it right, you can buy clicks for just a few pennies.</p></li><li><p>I ran this ad for one of my giveaways and got 1500 clicks for $150.</p></li><li><p>MEASURE RESULTS </p><p>5</p></li><li><p>The reason content marketing works is you can measure real-time results </p><p>and track activity. Its based on fact, not feeling. </p></li><li><p>!These are the stats for some of my </p><p>giveaways. I measure the conversion rate (how well the page </p><p>is working) </p></li><li><p>Conversion Rate of Landing </p><p>Page </p><p>Open Rate of Emails </p><p>Click Rate of Emails </p><p>THREE NUMBERS TO TRACK </p></li><li><p>Learn more about this strategy in our free </p><p>eBook.</p></li></ul>

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