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One of the best ways to reach out to your audience is through online content marketing.
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CONTENT MARKETING7 Ways to Find Ideas for Great Content
Bringing out your product or service to a huge number of prospects enables you to maximize profits. One of the best way to reach out to an audience is through online content marketing.
To efficiently make the most out of your content marketing efforts, you have to know what topics enamor your target audience, create enticing content material, and establish a positive reputation for your brand.
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1) GOOGLE’S KEYWORD SUGGESTIONS TOOL
When you type in a search phrase on Google’s search box, you will see suggested keywords or phrases. The search suggestions will give you insights on what people in your niche are searching for, and specifically what words they often use.
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2) TWITTER’S ADVANCED SEARCH
Check out Twitter’s Advanced Search and find and monitor trending topics related to your business.
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3) SOOVLE
“Let the web help.”
Soovle filters results and gives keyword suggestions from seven major websites.
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4) BLOGS
Read blogs that are related to your industry. Many bloggers offer writings on trending topics. You could find insights on their posts to create your own blog post.
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5) FORUM DISCUSSIONS
Before you participate in forum discussions, find out what online communities your prospects frequent. Contribute to the discussion and join conversations. This will establish your brand presence in the community, and at the same time learn about new ideas from participative discussions.
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6) Q&A COMMUNITIES
Websites such as Answers.com, Yahoo Answers and Quora provide a platform for netizens to ask for and receive specific information. Check out questions related to your industry so you can write up new posts based on these.
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7) SOCIAL MEDIA NETWORKS
Mingle with your audience in different social media networks so you can learn more about them and what it is they are looking for in a product or service. Engage in healthy conversation and ask them about what they would like to know about your industry. With this, you are able to derive new content ideas from their answers and opinions.
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Presented by MACsWomen’s Group
Get in touch with us and join our online community at:
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