Content Matters: Making Meaning on the Web

Content Matters

Making Meaning

on the Web

Georgy Cohen Crowdsource Summit #hewebcrowd

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I’m Georgy.

I’m Georgy.

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My career path.


I’m Georgy.

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One common thread.


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What is content?

https://www.flickr.com/photos/erix/6306715646




Content is everywhere.


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https://www.flickr.com/photos/robandstephanielevy/4616960925

It’s our framework for action.



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https://www.flickr.com/photos/scissorhands33/3430164569

Content guides us.



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What is content strategy?

https://www.flickr.com/photos/saltygal/1289079855



I’m Georgy.

https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855

“Check yo’self before you wreck yo’self.” !

~ Ice Cube



I’m Georgy.


What is content strategy?




I’m Georgy.


“Planning for the creation, delivery, and governance of useful, usable content.” ~ Kristina Halvorson



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I’m Georgy.




I’m Georgy.


Content strategy makes things…





Functional




Example via http://unhelpfulerrormessages.tumblr.com/



http://unhelpfulerrormessages.tumblr.com/




https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855Example via http://designmodo.com/microcopy/



http://designmodo.com/microcopy/

I’m Georgy.


Example via http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/



http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/

Engaging

Engaging

Engaging

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Example via http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/



http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/

I’m Georgy.


Accessible



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Accessibility



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I’m Georgy.


Clear



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I’m Georgy.


Example via http://blog.hubspot.com/marketing/sexiest-ctas-on-the-web-li

Actionable



http://blog.hubspot.com/marketing/sexiest-ctas-on-the-web-li

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Mobile



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Example via http://alistapart.com/article/your-content-now-mobile



http://alistapart.com/article/your-content-now-mobile

I’m Georgy.



ClarityUsable



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Clarity



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Meaningful



I’m Georgy.




I’m Georgy.


Readable



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Durable



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•Messaging •Information architecture

•Content audit •Editorial calendar •Governance •Guidelines •Templates •Training •Measurement •Strategy

…and so on.



I’m Georgy.


“Check yo self before you wreck yo self.” !

~ Ice Cube

How can you become

a content strategist?



I’m Georgy.


How do you become a content strategist?


English. Marketing. Technical communication. Library science. Computer science. Graphic design. Sociology. !

!



I’m Georgy.




English. Marketing. Technical communication. Library science. Computer science. Graphic design. Sociology. !

(It doesn’t really matter.)



I’m Georgy.






I’m Georgy.Here’s the secret...

https://www.flickr.com/photos/dennajones/2585692994


I’m Georgy.




Care about the web. !

Care about content.

Be an advocate for meaning.



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Resources


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Or…



I’m Georgy.



I’m Georgy.


linkedin.com/in/georgy


http://linkedin.com/in/georgy

I’m Georgy.

I’m Georgy.

https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/13519089@N03/1380483002

Thanks!

@radiofreegeorgy

