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ContentMX Checklist
A Guide to Content Curation
Content Curation
is the practice of sorting through massive amounts of
content on the web and sharing it with your audience
in an organized and meaningful way.”
- business2community.com
Every content strategy is a balancing act
Websites need to produce more
content to remain competitive in
search.
To rank higher, sites must produce
not just more content, but more
relevant, holistic content.
via Buzzsumo
Curated content is NOT duplicate content
Curated content links back to the original source of the articles and includes an editorial spin or personalization.
Duplicate content is content that is copied and can be found on another site.
Tip: Always credit the source of your content. Tag your source on social too! Your source will see the mention and will check you out (their community will also take notice).
Tell your audience the whole story
How to Curate Content Like a Pro: 8 Lessons, by Heidi Cohen:
Content curation taps into the power of existing owned, social, and third party media to enhance and extend your content marketing resources. It adds editorial value through a personal perspective and commentary.
Two reasons content curation works:
1) Customers seek purchase-related information on their own, and they look for good resources.
2) Promotion by itself doesn’t yield great results. You can’t keep promoting your own information and hope to break through the clutter.
Curated content can improve SEO Share meaningful and interesting content that:
● incorporates your top keywords ● answers your customer’s pain points ● addresses your top customer’s needs● highlights technology trends and best practices ● inspires people to share● is personalized for your audience.
Remember, key factors in how Google ranks pages is the quality of the content and the site’s ability to answer the user’s most frequently asked questions.
“Substance content is your foundation. Sugar content is your multiplier.” - Medium Tip: Look to your analytics, blog comments and social conversations for guidance and feedback on what types of content you should be posting.
Quality over quantity
Become the go-to source in your industry for great content and you will see an increase in:
● engagement● website traffic● new leads
Tip: Take a few seconds to personalize your curated content. This will help:● make your content even more relevant for your customers ● incorporate the SEO keywords that are important to your site’s ranking● create a seamless experience on your site, in email and on social media
Take the time to schedule out your content over the course of the week or month. Don’t post it all at once - leave your customers wanting more. This allows you to:
● save time and effort● have a more consistent online presence● provide more opportunities for your audience to engage with your content.
Tip: Share curated content that mirrors what you’re currently talking about with customers over the phone or via email - a webinar, an event, a press release or a new product.
Consistency is key
Resources: 4 Ways Quality Improves SEO Rankings, Buzzsumo How to Curate Content like a Pro: 8 Lessons, Heidi CohenFive People to Follow on Twitter for Good Business Content, ForbesFour Things You Need to Know about Content Curation, MarketingProfs
