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Copywriter PortfolioJohn M Nacey
Words That Worka collection of spec ads
Don't let your breath say “good night”
When Doublemint says “what's next?”
Rather than the call to action be in competition with “flat abs,” I feel a more effective approach deals with the fear of bad breathe.
In the old days, losing your edge was a part of life....
Lumosity is scientifically proven to increase cognitive abilities through effective brain training games. Visit www.lumosity.com and stay sharp.
The average customer wants to use Lumosity to maintain mental acuity. This approach illustrates this desire.
A guy walks into a bar and orders a coke.
All jokes aside, please drink responsibly.
The previous ad aims for a humorous appeal, however, negatively impacts the brand. This approach retains the humor while presenting the product in a tongue and cheeky manner.
A life without clean water is gross...
Keep it cleanwww.ocean.org
This approach illustrates a unappealing outcome of unclean water in a playful way where as the previous ad fails to connect copy and design with emotion.
Get clean.
Kills 99% of bacteria for 100% ease of mind
The previous ad demonstrates another appeal to humor, however, this ad aims to evoke an emotion that demands the product.
Healthy digestion is the best treat
This approach focuses on a similar concept as the original ad, however, it is less confusing and plays more towards dog owners affection of dogs.
