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Create a Media Kit That Gets Attentionpresented by Alexandra Williams, MA and Kymberly Williams-Evans, MA of FunandFit.org
Media Kits From A to $$
Session Goals:● Create a media kit that helps you appeal to brands and get
selected for campaigns ● Stand out as a Power-Packaged Professional blogger
Action Items:● Enter name and email on our sign-up sheet to enter giveaway● Tweet, post, pin throughout #BAMC15 #BoomChickaBoomers ● Download/ View Bonus Slides on Slide Share
funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers [email protected]
Kymberly Williams-Evans, MA
I have been helping people get an active
message out via land, sea, and airwaves
for 3 decades, on 4 continents, in 4
languages. My twin sister and I present,
write, edit, and broadcast our fitness and
writing programs worldwide. Former
faculty at UCSB in both the English and
Sports Studies Depts, I enjoy bringing
you social media scoop with energy and
fun words so you can age as actively as
possible and be a Boom Chicka Boomer!
@KymberlyFunFit
Alexandra Williams-Evans, MA
Alexandra Williams, MA has been in the fitness
industry for over 30 years. Certified by the
American Council on Exercise since 1986,
she currently teaches in the exercise studies
department at UC Santa Barbara, and is also an
editor and published writer for numerous
magazines. Her advanced degree is in systemic
counseling. She likes to bake from scratch and
take photos. She may or may not have talent in
these two areas.
@AlexandraFunFit
What is a Media Kit?
● Sometimes called a Press Kit, Brag Sheet, or 1-Sheet, it’s a promotional info packet
● 1 page; Can be up to 3● For Blogs - the equivalent of
a resume or movie trailer● Designed to get “the
interview,” not the job● A Public Relations tool
funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers [email protected]
What Should Your Sheet Include?
● Intro● Brand/ Image/ Style
identifiers - What’s unique about your blog?
● Statement of what you offer sponsors/partners
● Logo/Banner/ Header● Photos● Online Footprint - Social
Media accounts/ links
funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers [email protected]
● Web/Blog Traffic Stats● Bio● Contact Info● Reader/ Network Profile-
Target Audience Niche● Awards● Testimonials● Services You Offer● Pricing, Rates and Fees
(maybe)
What Should Your Sheet Exclude?
● Pricing, Rates, and Fees (maybe)
● Unimpressive Numbers
● Public Link (maybe)● Outdated Stats
funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers [email protected]
Much of what goes into an Author’s Media Kit for promoting a book or getting a publisher
Why Offer a Media Kit?
● Make money
● Receive services/ products
● Establish bona fides
funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers [email protected]
How Can I Get my Media Kit Noticed?
● It’s Not About You● Write for Your Reader● Make it Pretty and Clean● What do You Offer that Will Help Them Make
Money?● Services You Provide / Benefits to Them
funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers [email protected]
What If My Numbers are Small?
● Mighty Mouse was small. But his first name was “Mighty”
● Ten out of 100 is the same as ten out of 10,000
● Page Views vs. Reader Trust/ Loyalty
● Own Your Niche - Sara Broers
Connect With Us FunandFit.org
● Subscribe to our blog
● Hire Us - Your Baby
Boomer Fitness and Edu-
tainer Specialists
● Email us at
● Call (805) 403-4338
funandfit.org @AlexandraFunFit @KymberlyFunFit #BAMC15 #BoomChickaBoomers [email protected]
Bonus Example
Bonus Example:Katy Widrick.com
Bonus Example: Debi Pfitzenmaier
Bonus Example (2 of a 5 page kit): Stephanie Weaver The Recipe Renovator
Bonus Example
Bonus Example
Bonus Example
