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You’re probably creating content with the goal of generating demand and collecting leads, but are you also creating content to arm your Sales Team? As marketers, we can’t forget that content can also support Sales, equipping them with the support materials and selling tools that they need to succeed. Browse through our slides to read more about creating content that your Sales Teams can use to close more deals. You'll learn about: - Different ways to leverage content for sales enablement - Aligning content creation with insight from Sales - Creating content to educate prospects and manage objections
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Jon HendersonBusiness Development
Hana AbazaDirector of Marketing
Content is for ClosersHow To Use Content For Sales Enablement
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HOUSEKEEPING
Questions? We’ll answer them at the end!
We will be sending the recording.
Stick around for a demo of Uberflip after the
webinar.
Tweet us using #uberwebinar
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WHY BLOG?
Lower acquisition cost (up to 80% drop in 5 months)
Educate (existing & potential) customers
Increase retention (reduce churn)
Enable Sales (close deals faster)
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Forget CoffeeCONTENT IS FOR CLOSERS
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But, 76% of Content Marketers Forget About Sales
Enablement (!)
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Align content creation with insight from
sales.
Creating content that manages
objections.
Get your sales team to actually use it!
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But first, lay a solid foundation!
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Key Messaging
Buyer Personas
Create a Content
Strategydocumented
>
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Align Content With Insight From Sales
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Talk to your sales team!
Ask questions
Communicate regularly
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Questions to Ask
What are the top non-product related questions you
get?
What objections do you hear?
What pain points do you hear repeatedly?
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Create Content That Manages Objections
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Consistent language – no
jargon!
Educational and solution
oriented
Challenge the reader
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Get the sales team to actually use your content!
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Create a “quick list” (or Hub!)
Include links in email templates
Start a daily / weekly “marketing update”
Give a “heads up” when you’ve published a timely piece
of content (gives sales a great excuse to reach out to a
lead!)
Use a platform that helps you empower your sales team
