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Using Creative Campaigns to WIN in SEO
@LisaDMyers
Award winning Creative AND technical SEO Agency.
10 Nationalities - 13 different languages - All under one roof
FCUKSEO
Buying links in 2015 is very RISKY business!!
Sure. It can still work. You can get the rankings, the traffic, the money..
…but for how long??
WHAT IS THE RISK OF YOUR LINK DEVELOPMENT STRATEGY?
You PAY or I’m bloody well going to no follow that link
Attract rather than Sell
Create content that DESERVES links and MARKET that content.
MAKE GOOD SHIT
X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X
source: the awesome @DaveTrott
Think like a 50s Ad Agency and execute like a geek.
Getting the BIG links
Our Mission: Link Equity
What we wanted to doTarget VERY high authority sites
+ pick up secondary links as a result
= Quality and volume
CONCEPT
RESULT
Any BIG links?
314 Linking Root Domains
1.8 Million Views
623,691 Views
SocialTotal 169,822, of which:
Facebook: 56,077Tweets: 4,728Google+: 1,384Stumbles: 103,101LinkedIn: 907Pinterest: 3,625
It’s not bragging if it’s true
Expedia Nordics
MISSION: Big Links + Country Specific coverage
Santa’s Hollywood Holiday
45 LINKS
Make it relevant andmake it GOOD
What do you CARE about?
Think BIG; what is the best link you can think of?
My Real London
Links from some of the biggest newspapers in Sweden, Denmark, Finland and Norway.
……..and Press Coverage in Finland
Why didn’t you just say so,I love that
shit!
How?
Luke:
LUKE: I CAN’T BELIEVE IT.
YODA: THAT IS WHY YOU FAIL
What’s the biggest difference between Richard Branson and someone working in Macdonals?
What makes someone successful?
- IQ?-Education? Upbringing? Support?-Luck??
100 people theory
HOW YOU THINK
I need a volunteer!
It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
“ DO, OR DONOT, THERE IS NO TRY. ”- Yoda
