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Data-Driven Facebook - How To Optimize Your Content and Improve Your Facebook Strategy by Karianne Stinson @Karianne of Mediabrands Publishiing #SMXsocial13 Winning Fans & Boosting Facebook Engagement (#smx #12A) So you’ve got a Facebook page for your brand. You’re following the rules and best practices of social media – consistently posting content, engaging with fans… but you’re still not moving the needle. Climb aboard this session for a deep dive into some seriously advanced Facebook tactics and techniques to gain more fans and bolster community engagement. From maximizing Facebook’s organic analytics platform (Insights) to help transform statistics into actions, to optimizing your Timeline for maximum participation, our panelists will share tips that will blow your mind, and help you beef up your organic presence in the world’s largest social network.
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KARIANNE STINSON
Audit Your Page to Get a Baseline
Audit Your Page to Get a Baseline
Test for Content Type, Content Topic and Time
Test for Content Type, Content Topic and Time
Modify Your Strategy Based on Results
Audit Your Page to Get a Baseline
Data-Driven
Facebook Strategy
Content Type
Content Topic
Posting Time
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W eek M onday Tuesday W ednesday Thursday Friday Saturday
9-11am PST 12-3pm PST 4-6pm PST 6-8am PST 8-10pm PST 12:30am PST
Lifestyle Product Review Product Review Product
12-3pm PST 6-8am PST 8-10pm PST 4-6pm PST 9-11am PST 2am PST
Review Lifestyle Product Lifestyle Review Lifestyle
6-8am PST 9-11am PST 12-3pm PST 8-10pm PST 4-6pm PST 4am PST
Product Review Lifestyle Lifestyle Product Review
4-6pm PST 8-10pm PST 9-11am PST 12-3pm PST 6-8am PST 6am PST
Lifestyle Product Product Review Lifestyle Review
8-10pm PST 4-6pm PST 6-8am PST 9-11am PST 12-3pm PST 8am PST
Review Product Review Lifestyle Product Lifestyle
14-Jan
21-Jan
28-Jan
4-Feb
11-Feb
Likes, 83%
Shares14%
Comments3%
Brand X
PageFB
Fans
Avg Post
Engagement%
Posts
/Week
FB Total
Actions
Followers
Avg Tweet
Engagement
%
Tweets
/ Week
Total
Actions
Brand X271,604 0.05 16 9,679 151,831 0.009 19 1,043
M/M Change 1% 20% 19% 44% 7% -47% -28% -57%
Brand X
Custom Category 838,832 0.10 20 72,839 200,474 0.011 41 3,288
M/M Change 3% -47% 6% -35% 5% 38% -12% 24%
57
Page Score
0.05%
Avg FB
Engagement
0.009%
Avg Twitter
EngagementLikes, 88%
Shares8%
Comments4%
Category
Average
64
Page Score
0.10%
Avg FB
Engagement
0.011%
Avg Twitter
Engagement
BRAND X Category
Collect
Measure
TestAnalyze
Optimize
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