Deezer and Spotify for brands and labels

Streaming platforms Deezer/Spotify

Figures about the two world leaders

SPOTIFY

24 million active users worldwide

6 million paying users worldwide

More than 20 million tunes

3.8 M Facebook fans 600 000 followers on Twitter

Spotify is available in 32 countries

DEEZER

12 million monthly unique visitors worldwide

5 million paying subscribers

worldwide

Access to 30 million tunes

2.5 M Facebook fans 800 000 followers on Twitter

Deezer is available in 182 countries

Principal features of the two streaming leaders

FUNCTIONALITIES RECOMMENDATIONS CONTENTS

Search engine

Playlist creation

Radios

Editors’ picks

Users’ listening & favourites

Friends’ suggestions

Biographies

Reviews

Concerts dates

The applications on Deezer/Spotify

History of integrated applications for Spotify and Deezer

November 2011 Launch of Spotify Apps

May 2012 Second launch with 11 new applications

November 2012 Launch of Studio Deezer app

May 2013 Launch of Studio Deezer app on Android

December 2013 Launch of Studio Deezer app on iOS

Studio Deezer’s web and mobile app: Store specialized in apps

Integrated applications on the Desktop version of Spotify

Deezer/Spotify apps are on for good!

Spotify // 100+ available apps (desktop only)

•  1500 years of music played in 3 months via Spotify apps •  100 000 publications of lyrics by Spotify users on TuneWiki •  3.5 million of playlists created by MoodAgent’s app each week

Deezer // 100+ apps available on the studios

•  More than 100 000 games played on Askking Music (music quizzes) •  10k of additions in bookmarks guaranteed for labels and artists during the month of the launch

•  The 3 great catalogues from classical music world are represented (Deutsche Grammophon, Essential Classics, Harmonia Mundi)

Applications available on Deezer/Spotify These applications are free and integrated into Deezer and Spotify. They are created in order to be complementary to the music tunes offer and they are available to the whole group of both platforms users whether they are free or paying users.  

The applications provided by Deezer and Spotify’s services offer many varied functionalities :

Music recommendations

   

Direct playlist sharing  

 

Thematic  applications  

Labels applications

 

Artists’ applications

   

Album reviews    

Music dating    

Live Experiences    

Music recommendation Looking for new artists or new songs to discover can be hard to do when using only the streaming p l a t f o r m s ’ s e a r c h engine. That is why Deezer and Spotify offer applications which main goal is to recommend music to the user. The recommendation can be personalized depending o n w h a t h e o r h i s friends have listened to (LastFM Application), or a l s o e d i t o r i a l i z e d (Shuffler Application).

Music recommendation

Playlists creation &

Live experiences

C r e a t i n g p l a y l i s t s r e q u i r e s t i m e a n d creativity. That is why some applications are specialized in doing this job for users and suggest them to listen t o c o l l a b o r a t i v e playlists in real time (Soundrop Application) or suggest thematic playlists which are likely to correspond to every moments of the day and to all situations (Digster Application)!

Playlists creation

Live experiences

t  

Thematic applications

For people who are fan of a special type of music or whether users simply want to discover a new style, there are thematic applications which permit to discover a n d d e e p e n o n e ’ s knowledge in a music type!

Thematic applications

Artists’ applications

Thanks to a dedicated application, an artist or a music group can go further than just his own artist profile on Deezer or Spotify. For some of them, it even re p rese nts a m i n i-website mixing photos, v i d e o s a n d g a m e contents!

Artists’ applications

Album reviews

Reading an album review while listening to it to compare your opinion with the expert’s? That is now possible thanks to Pitchfork and Rock Sound applications for example. The only thing left to do is to give users the possibility to publish their own review in turn!

Albums reviews

Music dating

Having the same tastes in music is a guarantee for sharing a common discussion topic. So why not offer a service which would allow us to connect to users who listen to the same music as we do? That is what Tastebuds a n d M o o s i f y a r e offering.

Music dating

Focus on label applications

The entire catalogue of your label may be distributed via Deezer/Spotify… (which is good)

…but scattered within a catalogue of millions of tracks! (which is a shame)

THE SOLUTION? Creating a unique corner for your music catalogue!

Example of the Deezer and Spotify Deutsche Grammophon Apps

Labels applications

5 points to take into account for a good label application

5 points you must not forget for a good integration of your app

1– LISTENING Provide musical content

in 1 click

2– ADAPTATION Offer

a new way of discovering your

catalogue

3- DATA COLLECT Enrich your CRM

base with information

collected through the app

4– INVOLVEMENT Make

personalized content creation

easier

5– SHARING Optimize

the social sharing of the app

Listening It is important to be able to offer a musical experience to your users as soon as they arrive on the application. Providing music in 1 click permits to let the user enter directly your label’s musical universe and encourages him to stay longer on the application.

Adaptation “When in Rome, do as Romans”… but in your own way! T h e h e a r t o f t h e applicat i o n is the l i s t e n i n g a n d t h e musical discovery of your catalogue but also remember to adapt it in order to offer a new way of browsing. In this way, the application brings a real added value compared to the o t h e r s t r e a m i n g platforms’ native tools.

Data collect

Get the most of your a p p l i c a t i o n b y collecting information about your users and therefore, enriching your database. You can opt for forms to fill in or you can use permissions request that D e e z e r a n d S p o t i f y provide in order to give you access to requested users’ data and let you use them.

Involvement Give your user the possibility to also become actor of the application. It can take several forms such as a TOP 5 to submit or even the creation of a c o l l a b o r a t i v e p l a y l i s t f o r example. T h a t i s w h a t several sports club are offering to their supporters so as to define the musical atmosphere of a stadium in a collaborative way.

Sharing Encourage your users to share your application through their favorite networks and make it easier for them to do so. A simple proposal of s h a r i n g o n s o c i a l networks can work very well. As well as more developed mechanics of games and challenges between friends within t h e a p p l i c a t i o n s , encouraging the user to invite his friends for example.

What is the impact of your app on your catalogue?

Monitor the important metrics for the analysis of the application’s impact on your catalogue’s discovery

Identify and monitor the relevant metrics for your application: -  Number of daily active users -  Number of streams performed via the application. This data is available directly through streaming platforms. You can also integrate your own monitoring tools yourself (ex: google analytics) to narrow the monitoring of your application: -  Most clicked sections -  Time spent on the application -  Traffic sources

Source : Deezer App Insights  

NEW FEATURES ON DEEZER Remind your users to come back to

consume your contents

Deezer answers the following issue: How to reach my users within Deezer

to make them come back to my application?

January 2014 Launch of applications’ notifications

Q1 2014 Launch of App cards pushed by the developers themselves

Use notifications to make your users come back

The apps notifications give you the possibility, under the application name, to indicate that a new content is available in your application and to encourage users to come back. When to use them? When a new content is made available in your application. Who can receive them? Users who added your application in their bookmark. Where do they appear? In the Apps menu of bookmarked applications and in the activities feed on the right of the screen.

Source : Deezer  

Use the Apps cards to be visible on the homepage

Source : Deezer  

The Apps cards give you the possibility to publish as an application in the Deezer homepage feeds of your users. When to use it? When a real new feature is available in the application. Who can receive them? Users who added your application in their bookmark. Where do they appear? On the Deezer homepage feed in the « Exploring » section.

Ready to highlight your catalogue? Contact us!

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