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Digital printing can be defined as a process of printing by the transference of a document from a personal computer (or similar digital storage device) directly to a printing device. As with all digital processes, the information on the document is reduced to binary code (digitized) to facilitate storage and reproduction.
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Different Digital Printing Techniques
Digital printing can be defined as a process of printing by the transference of a document from a personal computer (or similar digital storage device) directly to a printing device. As with all digital processes, the information on the document is reduced to binary code (digitized) to facilitate storage and reproduction.
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The following devices are commonly used for digital printing:
Inkjet printers
Laser printers
Multi-functional Peripheral printers
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Digital printing uses electronic files in print production and there are 2 types of equipment that produce digital printing:
Direct Imaging Press or DI
Digital Color Printer
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Direct Imaging Presses are based on a conventional offset printing method which develops images automatically and are sometimes waterless. Digital Color printers use Inkjet, Electrophotography or Xerography to develop images and makes use of dry ink, toners or dyes.
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THERE ARE THREE TYPES OF DIGITAL PRINTING:
ON DEMAND PRINTING POD or Printing on Demand, allows for the option of single or small printing runs to be done. This feature is ideal for businesses that constantly update their printed documents.
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VARIABLE DATA PRINTING VDP is a personalized and customized type of digital printing used with databases that contain particular consumer information that personalizes each item of the same mailing design to individual recipients.
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WEB-TO-PRINT Web-Enabled printing allows for online customizing and personalizing of direct mail pieces in a print management program. Customers choose images to include in items such as brochures for example. A proof is posted online and when accepted, it is sent for printing to the supplier with one click.
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