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1. Subway Training - http://www.youtube.com/watch?v=It9QyRijZUE 2. Philadelphia Cheesecake - http://www.youtube.com/watch?v=s3M63-igrj8 3. Ziploc Space Bags - http://www.youtube.com/watch?v=icpxJYqTtlk 4. Dawn Saves Wildlife - http://www.youtube.com/watch?v=bssOKIcwOU8 5. Pillsbury Make Dinner Pop - http://www.youtube.com/watch?v=CHf_fzsf3W8 6. Dermablend Go Beyond The Cover - http://www.youtube.com/watch?v=9mIBKifOOQQ 7. Blendtec Will It Blend - http://www.youtube.com/watch?v=lAl28d6tbko 8. GoPro Fireman saves kitten - http://www.youtube.com/watch?v=CjB_oVeq8Lo 9. Kmart Ship My Pants - http://www.youtube.com/watch?v=I03UmJbK0lA 10. Pepsi Max Test Drive - http://www.youtube.com/watch?v=Q5mHPo2yDG8 11. Old Spice Smell Like a Man - http://www.youtube.com/watch?v=kHCDajKs17E 12. Carrie Telekinetic Coffee Shop - http://www.youtube.com/watch?v=VlOxlSOr3_M 13. Evian Baby & Me - http://www.youtube.com/watch?v=pfxB5ut-KTs
Citation preview
VIRAL
EFFECTIVE
DIGITAL FRIDAYS:
FAVORABLE OPINION
PURCHASE INTENT
61% 42% 47% 42%
exposed to viral / unexposed exposed to viral / unexposed
5% more purchase intents after being exposed to
viral
ABX advertising benchmark index
ABX communicate a message
create awareness call-to-action
brand reputation
Viewers who laughed at the ribald humor often didn't recall what was being
advertised.
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| EFFECTIVE |
Subway Training ABX = 139,5
http://www.youtube.com/watch?v=It9QyRijZUE
Subway Training
Philadelphia Cheesecake ABX = 135,7
http://www.youtube.com/watch?v=s3M63-igrj8
Philadelphia Cheesecake
Ziploc Space Bags 3rd place - Most Effective Ads of 2013 by ABX
http://www.youtube.com/watch?v=icpxJYqTtlk
Ziploc Space Bags
Dawn Saves Wildlife 4th place - Most Effective Ads of 2013 by ABX
http://www.youtube.com/watch?v=bssOKIcwOU8
Dawn Saves Wildlife
Pillsbury - Make Dinner Pop 5th place - Most Effective Ads of 2013 by ABX
http://www.youtube.com/watch?v=CHf_fzsf3W8
Pillsbury – Make Dinner Pop
| VIRAL |
Dermablend – Go Beyond The Cover 14 782 355 views
http://www.youtube.com/watch?v=9mIBKifOOQQ
Dermablend – Go Beyond The Cover
Blendtec - Will it blend? 16 696 926 views
http://www.youtube.com/watch?v=lAl28d6tbko
Blendtec - Will it blend? The iPad.
GoPro – Fireman saves kitten 20 286 631 views
http://www.youtube.com/watch?v=CjB_oVeq8Lo
GoPro – Fireman saves kitten
Kmart – Ship My Pants 20 642 146 views
http://www.youtube.com/watch?v=I03UmJbK0lA
Kmart – Ship My Pants
Pepsi Max – Test Drive 40 859 862 views
http://www.youtube.com/watch?v=Q5mHPo2yDG8
Pepsi Max – Test Drive
Old Spice – Smell Like a Man 47 881 532 views
http://www.youtube.com/watch?v=kHCDajKs17E
Old Spice – Smell Like a Man
Carrie - Telekinetic Coffee Shop 54 437 340 views
http://www.youtube.com/watch?v=VlOxlSOr3_M
Carrie - Telekinetic Coffee Shop
Evian – Baby & Me 72 221 189 views
http://www.youtube.com/watch?v=pfxB5ut-KTs
Evian – Baby & Me
Thank you 4 your attention