Digital Marketing for Real Estate

An integratedmarketing agencyWe fuel brands and impact business resultsCOLLABORATIVE | ENTREPRENEURIAL | NIMBLE

WHO WE ARE ?Project To The Next LevelEXPERIENCE THE PARADIGM SHIFT TO MARKETING

We are a new kind of marketing agency that integrates the two sides of the brain: strategic communications and business know-how.

TheThe term ‘paradigm shift’ denotes a fundamental change in approach or underlying assumptions. That’s how our agency started, by identifying the wide gap between the agency world and businesses at large. We believed that for a marketing direction to be successful, it must be built on firm foundations of business understanding and knowledge. These became the core of our decision-making process. Our name ‘Paradigm Next’ was to signify this shift of taking marketing to the next level.

FastFast forward 7 years and we continue to integrate the two sides of the brain, strategic communications and business know-how. Connecting creativity with expertise in multiple industries, we are able to deliver measurable improvements and maximum impact.

DISRUPTIVE COMPETITION CALLS FOR MARKETING INNOVATION

Gone are the days when glossy brochures and door hangers would draw in new business. Today, the customer cycle starts online. The technological disruption has altered the way people research buying and selling options and the real estate industry is not immune to this change. A compelling digital presence, along with a strategic use of digital marketing and social media, are a must to build the trust and emotional connection the next-generation buyers, renters and sellers are looking for.

ButBut with a plethora of options to choose from, it can be an overwhelming and time-consuming task to identify a strategy that will resonate with your target and accelerate your prospect list. That’s why you need a partner who can not only accommodate your customers’ needs and bring you a competitive edge, but also understand the big picture of running a real estate business.

OurOur team members have held a number of real estate and mortgage licences, and executed numerous commercial and residential projects; collaborating with developers, Realtors®, and lenders. This unique experience allows us to understand the needs of all stakeholders in the real estate transaction. Coupled with an extensive knowledge as to what consumers look for in today’s real estate marketing, we can deliver measurable improvements and maximum impact to your brand.

Let us take on the digital challenge for you!

YOUR CORE CONSULTANTS

COLLEEN NORTONDirector of Business Development

YANA NIRSHBERGManaging Partner

ANATOLY NIRSHBERGIdeation Director

THE PARADIGM WAYWe build our strategies around 4 core values of collaboration, entrepreneurialism, agility and versatility, which guide us in everything that we do.

OUR VISIONOur clients Our clients worked hard to achieve where they are today and we strive to build on that, helping them unlock their full potential by devising strategies that not only raise their visibility and competitive advantage, but also accelerate their sales and gaccelerate their sales and growth.

COLLABORATIVEWe aim to become an integral part of your businesses, working with you, not just for you.

ENTREPRENEURIALWe work backwards from your business objective to determine creative ways to drive results.

NIMBLEResources and expertise to execute any project, agile and nimble to meet specific needs.

VERSATILEStrategic, entrepreneurial and creative skills to develop and implement the right solutions.

UNLOCK YOUR FULL POTENTIAL

LET US GIVE YOU THE TOOLS TO SUCCEED

Marketing Strategy

Content Strategy

Customer Insight

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Social Media Optimization

Reputation ManagementReputation Management

Facebook Advertising

LinkedIN Optimization

Retargeting

List Optimization

Direct Email

Branding

Graphic Design

Responsive Website Design

MobileMobile App Design

Interactive Video

Operations Consulting

Leveraging our expertise for your competitive advantage, we don’t make isolated recommendations, but choose the tools that are viable for your success.

EXTENSIVE EXPERIENCE

We are proud to have shined a bright light on a variety of businesses. MA

NUFACTURING

REAL ESTATE

FINANCE

LEGAL

B2B

SAAS

HOSPITALITY

HOSPITALITY

HEALTH & FITNESS

E-COMMERCE

DEVELOP BETTER HOMESUnique Homes in Chicago

OBJECTIVEDDevelop Better Homes build and develop homes that are stand-alone representations of the Chicago neighborhoods, and the people who live there. DB Homes looked for assistance with the launch of their new website, including branding, marketing collateral, website design and development.

SCOPEMarketing Strategy

Customer Insight

Branding

Logo

Marketing Collateral

ResponsiResponsive Website Design and Development

Graphic Design

Property/Project Micro-Sites

Property/Project Brochures

JEAN WRIGHT REAL ESTATE

OBJECTIVEJJean Wright, a leading real estate broker on the North Shore, approached ParadigmNEXT for help with web customization and management. The revamped online presence was further improved with a comprehensive inbound marketing campaigncampaign, content strategy, and social media optimization.

SCOPEDigital Strategy

Content Strategy

Customer Insight

Branding

Responsive Website Design and Development

IDX IntegrationIDX Integration

Landing pages

Graphic Design

Whitepapers

Property Collateral

Market Reports

Social Media Optimization

InteractiInteractive Video

Direct Email

Newsletters

VILLAGE GREENCommunity Deals & Support App

OBJECTIVEVillage GVillage Green, one of the nation’s leading apartment companies with an abundant portfolio of over 160 properties, looked for assistance with the launch of their new app that would offer deals, discounts, and maintenance support to Village Green residents.


Customer Insight

Mobile App Design

EVENT UPMARKETPLACE FOR VENUES

OBJECTIVEEVENEVENTup provides nationwide event planning for many types of occasions, with a growing list of venues. To maximize user-friendliness and promote their brand image, they sought effective branding and web design services.their full potential by devising strategies that not only raise their visibility and competitivisibility and competitive advantage, but also accelerate their sales and growth.


Content Strategy

Branding:

Logo, Business Cards, Marketing Collateral,

Investment Deck

ResponsiResponsive Website Design & Development:

UI/UX, Front End, Client Portal, Vendor Portal

Graphic Design

PALETTE APP

OBJECTIVEPalettePalette App is a digital catalog app that allows architects, general contractors and subcontractors to create a complete set of closeout documents under a very tight schedule. To make their operations more efficient, PA needed an easy-to-use mobile and web interface, and effective branding.


Customer Insight

Branding

Marketing Collateral


FFront End

Back End

Client Portal

Graphic Design

Operations consulting

Product Catalog

Sales Funnel Optimization

ARCHITECTURAL DESIGN PROCESS REVOLUTIONIZED

DOUGAL BUILDING MAINTENANCE

OBJECTIVEDougal Building MaintenancDougal Building Maintenance, Chicago’s leading building restoration and maintenance specialist, sought effective branding and web design services that would allow them to improve their online presence and promote themselves as an authority in their industry.


Content Strategy

Customer Insight

Branding


SeaSearch Engine Optimization (SEO)

HISTORICAL LANDMARK PRESERVATION

CAMBRIDGE REALTY PARTNERS

OBJECTIVECambridge Realty PaCambridge Realty Partners specialize in providing custom solutions to their clients looking to buy or sell a home in the Chicago suburbs. To scale their business and make their operations more efficient, CRP looked for assistance with optimizing their marketing and internal processes, as well as updating their brand messaging and well as updating their brand messaging and imagery so that it would reflect their growth.


Content Strategy

Customer Insight

Branding

Responsive Website Design

Digital Lead GenerationDigital Lead Generation

Graphic Design

Operations Consulting

CRM

Recruitment

DREAM HOME IN THE CHICAGO SUBURBS

OUR WORK IN DETAIL

OBJECTIVECambridge Lending GCambridge Lending Group is a Chicagoland-based mortgage brokerage specializing in loans for unique situations. Operating in a heavily saturated market, CLG realized that their curealized that their current referral-based business was impeding their growth, and wanted to open new opportunities through boosting their visibility and validating their expertise.

SCOPEFollowing an extensive market evaluation, ParadigmNEXT developed a holistic marketing strategy that encompassed content strategy, branding, responsive website design, as well as sales, marketing, and operations consulting.

TTo refine brand identity, ParadigmNEXT re-calibrated the client’s brand message and value proposition so that it reflected the company’s established expertise. This included a full content rewrite to not only drive qualified traffic but also give an accurate and appealing depiction of the brand to prospective employees and referral partners. New logo design, marketing collateral, business cards amplified the new identity. After identifying viable local markets for success, brand awareness events were introduced to expose CLG in the local community. To capitalize on the above, social media netnetworking sites and local review directories were set up to further boost their online visibility and showcase capabilities.

Prior to collaborating with ParadigmNEXT, CLG’s digital presence centered on a highly generic website with no branded content, nor CTA-driven sales funnel. The former made their website impossible to be found through organic search, the latter stalled the conversion of prospects. To adress that, ParadigmNEXT executed a modern engaging and informative website that was fully integrated with the client’s CRM to help the team to manage relationships with their customers, contacts, and partners. Website revamp focused on UI/UX integration for improved navigation. To amplify user experience, interactive calculators were added to engage the visitors and provide them with an immediate service and tangible datatangible data.

To expedite performance and scalability, ParadigmNEXT also developed a comprehensive plan of strategic and operational improvements which included introducing cloud computing and automated CRM-driven content marketing; and optimized and streamlined all processes, from document collection to employee and client onboarding. As a result, operating costs were reduced by 20% within the first 90 days.

Marketing and brand strategy reenergized the client’s brand, validating their expertise and boosting their visibility and relevance among potential customers, employees and referral partners. Since partnering with ParadigmNEXT, CLG benefitted from an impressive growth of its organic audience, including a 417% increase in social media reach, a 1,014% increase of social media engagement, and a 3,000% increase in total pageviews.

CAMBRIDGE LENDING GROUP

OUR WORK IN DETAILVACAYSTAY CONNECT

OBJECTIVEVVacayStay Connect is a full-service distribution solution for property managers in the vacation rental industry. VacayStay Connect wanted to boost their online presence and reach new customers. However, with cold calling as the only lead generation strategy, no uniform brand message or sales funnel pmessage or sales funnel present, and the client’s website not appearing in Google search results, identifying and converting prospects was extremely difficult.

SCOPEA meticulous research and analysis of the client’s site and operations revealed aspects that required attention beyond the initial project scope. To address that, ParadigmNEXT developed a comprehensive plan of strategic and operational improvements, with key metrics put in place to measure progress.

TTesting and optimizing various page designs and attributes, ParadigmNEXT provided a modern engaging and informative website that was fully integrated with the client’s CRM, and optimized for onsite and offsite SEO to drive qualified traffic.

ParadigmNEXT recalibrated the client's brand message so that it clearly presented the services offered, and provided informative content that resonated with their specific segment of the market. Educational videos were created to further clarify the service in a visual and engaging context.

TTo ensure a smooth procurement, the client’s prospects list was properly vetted for low-intent leads. ParadigmNEXT developed an actionable lead segmentation from the resulting insights, designing customer experiences tailored to meet specific needs.

Working together with the VacayStay Connect team, ParadigmNEXT created an innovative vacation rental directory that addressed their customer's pain point in order to cultivate a trusted image of and relationships with the client’s brand.

ParadigmNEXTParadigmNEXT also utilized a unique programmatic inbound campaign that tested various strategic distribution channels, and identified which make the most impact to drive results.

The client’s processes were streamlined, and marketing and brand strategy aligned with the overarching business objectives to drive sustainable, organic growth. Lead validation and consistent delivery of tailored experiences through the right distribution channels effectively tripled the client’s sales leads within six months. Today, VacayStay Connect’s refined prospects lists consist of high-quality leads only, and lead conversion grew by 114%.

ABOUT OUR PROCESS

Connecting creativity with expertise in multiple industries, we devise optimal solutions and impactful campaigns that not only shine a bright light on our clients’ brands, but also accelerate sales and achieve their business objectives.

INSIGHTWe take the time to understand your business, blending research, experience and business acumen to offer insights on how to accelerate your growth and sales.

STRATEGY We combine the best of business know-how with digital marketing, exceptional design, traditional PR, storytelling, content marketing, social media and SEO strategies.

DESIGNDESIGNWe look at your brand through the lens of your customer and identify viable platforms to broadcast your story to the right target.

REALIZATIONWe test, learn and iterate; always focusing on delivering measurable improvements.

CERTIFICATIONS & SOFTWARE PARTNERS

OUR PARTNERS

We work hand in hand with GTM

Advisors, transformational

thinking business consultancy, and

BizCastHQ, a thought-leadership

publishing platform.

This cross-collaboration lends

itself into how we approach our

clients’ business objectives; giving

them unique access to both

high-calibre expertise in multiple

verticals, and a broad media

production and distribution

netnetwork.

Colleen NortonDirector of Business DevelopmentParadigmNext E: [email protected]: 312-857-8307

ADRESS1655 West Walnut St. Chicago. IL 60654

PNage.com

LET’S CREATE SOMETHING GREAT TOGETHER