The words „Big Data‟ seemed to be an alien term, surely from the

world of Star Trek and Star Wars. Up until now though. For this „alien‟

has now come out of the exclusive tech walls, to stay and haunt the

world of the humans!! Forgive us for painting such a grim picture, for

while the online and offline world is abuzz with the chatter of „big data‟,

no one seems to know with certainty how to tackle the new devil.

Come to the digital world, and the problem seems to be magnified.

What with the millions of Facebook likes, tweets, posts, photos, blogs

shared everyday. Take a look at this interesting infographics from

DOMO. As they rightly said, “With no signs of slowing, the data keeps

growing”.

Digital Media and Big Data: A New Devil?

How do you decipher all the data that you have gathered?

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• You may have been ploughing all sorts of data on customer

behaviour and preferences through their buying patterns,

queries, footprints in the digital media, web server logs, mobile

phone call detail records, various analytical tools both from the

online and traditional world. Now you are faced with a bigger

question – how do you decipher all the data that you have

gathered?

• Your primary goal is to make better business decisions with the

help of this data. Remember, big data consists not only of

unstructured data, but also the data generated from transactions

and other structured processes.

Digital Media and Big Data: A New Devil?

How To Decipher Big Data In The

Digital World

// Page 6

The need to make ‘sense of it all’ stares you in the face. We help you

with a few pointers:

1. First, use the data to analyse which aspect of your product orservice you customers are more hooked to.

2. Next, find out where improvements/changes are sought and getthem changed accordingly

3. Assess which marketing campaign got you maximum results anddocument your learning.

4. In the same way, assess which marketing campaign failed andattempt a root-cause analysis.

5. Try to hear what new your customers expect. This can be a goodsounding board for you to get into the research mode for a newproduct.

In the days ahead, the Big Data explosion will increase. Your state of

preparedness to handle this explosion proactively for the benefit of

your operations and strategies will be a key game-changer in the

competitive market.

Digital Media and Big Data: A New Devil?

In the days ahead, the big data explosion will

increase

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