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This is just a glimpse of what is happening in Indonesia, online retailers and marketplace. Datas are a bit old ;). Well..if you have the latest one, feel free to let me know
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Seno Pramuadji Digital & Social Media Strategist
E-Commerce
INTERNET USER *in millions
59,6
72,7
83,6
93,4
Source: eMarketer, 2013
2012 2013 2014 2015
DID YOU KNOW?
DEMOGRAPHIC by AGE DID YOU KNOW?
9,9 %
11,6 %
10,9 %
9,1 %
14,2 %
11,8 %
10,9 %
10,1 %
6%
3,1 %
Source: : APJII, Profil Internet
Indonesia, Des 2012
INTERNET USER IS DOMINATED By YOUNGER GENERATION 12 – 34 years old (58,4 %)
EMERGING INTERNET MARKET ARE VERY YOUNG. UNDER 35 yo
Source: Comscore
Media Metrix, 2013
Globally, Women are More Likely to Visit Family, Home, and Retail Sites; Men Gravitate Towards Sports, Auto, and Technology
INDONESIANS SPENT +3 HOURS ON INTERNET/DAY
Source: Nielsen, eMarketer, 2012
23 77 SMARTPHONE FEATURE PHONE
Source: Nielsen, Sept 2013
Source: We Are Social SG JAN 2014
SMARTPHONE USERS SEARCH
FOR LOCAL INFO BY PHONE
14
Source: We Are Social SG JAN 2014
14 SMARTPHONE USERS RESEARCH FOR PRODUCT
Source: We Are Social SG JAN 2014
SMARTPHONE USERS
PURCHASE ONLINE
by PHONE
57
Source: We Are Social SG JAN 2014
DIGITAL BUYERS
3,1 4,6
5,9
7,4*
2012 2013 2014 2015
6,7% 8%
9%
10%
digital buyers in Indonesia
percentage of Internet user
* In millions
HIGHLIGHT on ONLINE PURCHASE
Source: eMarketer Jan 2013
$1.04
$1.79
$2.60
$3.56
2012 2013 2014 2015
13.3%
9.8%
7% 6.7%
B2C E-COMMERCE SALES
percentage of CHANGE
* In millions
B2C SALES
Source: eMarketer Jan 2013
MOST USED E-COMMERCE SITES
50
49,2
19,5
13,6
8,9
8,5
KASKUS
GROUPON
OLX
LIVINGSOCIAL
AMAZON
Source: Veritrans & Dailysocial, 2012
EBAY
TOKOPEDIA
BHINNEKA
BLIBLI
11.9
5.5
4.7
3.8
REASONS NOT TO BUY ONLINE
34.6
21.5
13.8
12.7
9.3
6.0
FEAR OF FRAUD
ITEM CAN’T BE SEEN DIRECTLY
HIGH PRICES
NOT INTERESTED
ITEM’S QUALITY NOT GURANTEED
DONT KNOW HOW
Source: Veritrans & Dailysocial, 2012
NOT PRACTICAL
ITEMS DONT MATCH THE OFFER
ITEMS DONT MATCH THE PICTURE
PROCESS IS TOO LONG
ITEMS ARE NOT IN ACCORDANCE TO ANYONE’S LIKING
5.2
4.7
4.1
4.0
2.4
ONLINE CONSUMER IS GROWING INDONESIA
11
Source: Survei Index E-Commerce, Rakuten 2013
THE AVERAGE MONEY SPENT in INDONESIA
USD239 or IDR 2,3M
Source: Survei Index E-Commerce, Rakuten 2013
54,1
USE SMARTPHONES TO SHOP ONLINE (in past 3 months)
78 SHARE PRODUCT VIA SOCIAL MEDIA
14 ONLINE SHOPPING BY HP/TABLET/GADGET
INDONESIAN LIKES TO..
28 SHOPPERS STILL BUY ON STORE/OFFLINE
Source: Survei Index E-Commerce, Rakuten 2013
CLOTHING HANDPHONE TICKET FOR TRIP/SHOW NOTEBOOK BAGS BOOKS ELECTRONIC GADGET SHOES COSMETIC BOOKING TOYS
female male
MOST BOUGHT PRODUCT IN PERCENT
71,1 39,1
39,1
39,1
39,1
11
9,0
8,8
39,1
2,1
8,7
3,8
11,1
5,2
2,2
0,8
5,0
0,3
4,8
4,7
0,3
4,6 Source: APJII2012
PAYMENT ONLINE
70
41
30
24
15
BANK TRANSFER
KLIK BCA
CREDIT CARD
CASH on DELIVERY
MANDIRI INTERNET
Source: Veritrans & Dailysocial
https://econsultancy.com/blog/65285-10-ways-to-increase-customer- engagement-in-ecommerce
QUESTIONS?
THANK YOU Seno Pramuadji Digital & Social Media Stategist ;)
Twitter: @seno_pramuadji www.about.me/senopramuadji