Click here to load reader
Upload
duval-union-consulting
View
41.370
Download
0
Embed Size (px)
Citation preview
Digital Transformation Lunch & Learn
#STIMAC@dadovanpeteghem
#STIMAC
@dadovanpeteghem #STIMAC
Dado Van Peteghem Partner Duval Union Consulting
Katleen Ravijts Portfolio Marketing Benelux IBM
@dadovanpeteghem @katravi
Digital Transformation A model to master digital disruption.
@dadovanpeteghem
digitaltransformationbook.com
#STIMAC
@dadovanpeteghem #STIMAC
Mobile
THE SPEED OF CHANGE
Social
DigitalAnalog
Internet
@dadovanpeteghem #STIMAC
@dadovanpeteghem #STIMAC
@dadovanpeteghem #STIMAC
@dadovanpeteghem #STIMAC
Ray Kurzweil: In The 2030s, Nanobots In Our Brains Will Make Us 'Godlike'
@dadovanpeteghem newscientist.com/article/dn28439-the-hot-new-job-in-silicon-valley-is-being-a-robots-assistant/
The hot new job in Silicon Valley is being a robot’s assistant
@dadovanpeteghem
We are living through
One of the biggest shifts in human kind
#STIMAC
@dadovanpeteghem #STIMAC
@dadovanpeteghem #STIMAC
Elon Musk: Cars all go self-driving in 20 years
@dadovanpeteghem #STIMAC
Apple’s Tim Cook says cash will be dead for the next generation of kids
http://qz.com/548071/apples-tim-cook-says-cash-will-be-dead-for-the-next-generation-of-kids/
@dadovanpeteghem
WE ARE IN DIGITAL KINDERGARTEN :-)#STIMAC
@dadovanpeteghem #STIMAC
"All this technology is making us antisocial"
@dadovanpeteghem #STIMAC
Let's not be romantic about the past.
@dadovanpeteghem
Digital is becoming
Business Critical$#STIMAC
NO ONE IS SAFE#STIMAC
;
NO ONE IS SAFE#STIMAC
NO ONE IS SAFE#STIMAC
@dadovanpeteghem #STIMAC
1995+ Music Photography Video Rental …
2010+ Print Media TV Travel HR …
2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance …
2020 All Safe havens will be subject to digital disruption …
WAVES OF DISRUPTION
@dadovanpeteghem #STIMAC
Sensor-based ‘passive’ buying expected to make up 15% of all purchases in 2020
http://venturebeat.com/2015/11/12/sensor-based-passive-buying-expected-to-make-up-15-of-all-purchases-in-2020/
@dadovanpeteghem #STIMAC
@dadovanpeteghem #STIMAC
I'm a child of the disruption myself…
@dadovanpeteghem #STIMAC
How far are you from
your Uber moment?
I skipped 50 slides about
@dadovanpeteghem
Uber, Airbnb, Tesla, …
#STIMAC
@dadovanpeteghem #STIMAC
VENTURE CAPITAL
@dadovanpeteghem
GLOBAL SCALE
Disruptors play a totally different game….
DIGITAL BY DEFAULT
#STIMAC
@dadovanpeteghem
Years from founding to $1B valuation98
86
24
8
6
3
1
PRADA
HARLEY DAVIDSON
NIKE
PAYPAL
EVERNOTE
INSTACART
#STIMAC
@dadovanpeteghem
but watching Messi everydaywon't make you a great player…
You can be inspired…
#STIMAC
@dadovanpeteghem
Hitting the
ball will
#STIMAC
IBM exists for 103 years. They have already transformed
themselves plenty of times.
@dadovanpeteghem #STIMAC
@dadovanpeteghem
FROM ... ... TO
The Business
Digital (at the
sidelines)
Digital in the core
2015 2020
#STIMAC
INFRASTRUCTURE
The 7 layers of Digital Transformation
Know where to start…
@dadovanpeteghem
CUSTOMEREXPERIENCE
LEADERSHIP & CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS MODEL
CULTURE
#STIMAC
@dadovanpeteghem
1. Forget ideasStart solving problems
CUSTOMEREXPERIENCE
#STIMAC
SO HOW ABOUT
VIRTUAL REALITY?
@dadovanpeteghem
Stop looking at technologyWHAT CAN
WE DO WITH
BEACONS?
SHOULDN’T WE
INVEST IN DRONES?
DON’T WE NEED A MOBILE
APP?
#STIMAC
@dadovanpeteghem
Stop looking for ideas
#STIMAC
@dadovanpeteghem
If your idea failed, it’s because it didn’t solve an important problem for a large enough audience
#STIMAC
@dadovanpeteghem
Start solving problems
#STIMAC
@dadovanpeteghem
Problem Transformation CanvasPROBLEM
EMOTIONS
SOLUTION
FUNCTIONS
PRODUCT OR SERVICE
CHANGE CURRENCY (benefits)
TECHNOLOGY
What problem are we solving and for who?
What are the basic emotions that problem and solution are addressing?
What is the overall solution that would fix this problem?
What are the different functions a customer would expect this
solution to have?
What could eventually be the product or service that we are
selling?
What technology is most suited and relevant to build this?
What are the benefits and are they strong enough to have people change their
preference?
#STIMAC
@dadovanpeteghem
2. Involve everyoneIntrapreneurship
CULTURE
#STIMAC
@dadovanpeteghem
FROM
day-to-day zombification
TO
creating momentum
#STIMAC
@dadovanpeteghem
Everybody can have your “one million dollar”
solution
#STIMAC
@dadovanpeteghem
Imagine that Sony didn’t let Ken Kutaragi
work on its idea…
#STIMAC
@dadovanpeteghem #STIMAC
@dadovanpeteghem
Or that Google didn’t let Paul Buchheit
work on its idea…
#STIMAC
@dadovanpeteghem #STIMAC
@dadovanpeteghem
In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.
#STIMAC
@dadovanpeteghem
3. Disrupt your business modelbefore somebody else does
BUSINESS MODEL
#STIMAC
@dadovanpeteghem
If we don’t create the thing that kills Facebook, someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who we are that even talking about it seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t even get the luxury of leaving ruins.
They disappear.
Facebook Little Red BookFacebook Little Red Book
#STIMAC
@dadovanpeteghem
10 HYPER
DISRUPTIVE BUSINESS MODELS
Subscription Model
Freemium Model
Free Model
Market Place
Access over Ownership
Hyper MarketExperience
The Pyramid
On Demand
The Ecosystem
HELLOFRESH DROPBOX
ALIBABA
ZIPCAR
ZALANDOTESLA
AMAZON
UBER
APPLE
#STIMAC
@dadovanpeteghem
Subscription model
HelloFresh Pampers?#STIMAC
@dadovanpeteghem
Market Place
Alibaba Local food?#STIMAC
@dadovanpeteghem
On Demand
Uber Laundry?#STIMAC
@dadovanpeteghem #STIMAC
@dadovanpeteghem #STIMAC
@dadovanpeteghem
4. Digital in the coreof your organization
ORGANIZATION
#STIMAC
@dadovanpeteghem
From Digital on the side
#STIMAC
@dadovanpeteghem
To Digital in the core
#STIMAC
@dadovanpeteghem
Mar
keti
ng
& C
om
m
Cu
sto
me
r ca
re
Sal
es
HR IT
Dig
ital
Mar
keti
ng
Digital Transformation
Mar
keti
ng
& C
om
m
Cu
sto
me
r ca
re
Sal
es
HR IT
#STIMAC
@dadovanpeteghem #STIMAC
YOU WILL NEED TO BECOME FRIENDS WITH IT :)
@dadovanpeteghem
Go for garage innovationTRANSFORMATION ACCELERATIONDISRUPTION
#STIMAC
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
#STIMAC
@dadovanpeteghem #STIMAC
- Build stronger connections with tech players from Silicon Valley - Detect trends and identify potential partnerships with start-ups
- Foster digital culture and innovation within AXA Group - Initiate pilots with the most promising start-ups
"A GARAGE MINDSET IN A CORPORATE BODY"
@dadovanpeteghem #STIMAC
http://www.ibm.com/smarterplanet/us/en/ibmwatson/journey/
IBM Garage : Watson“The goal is nothing less than to reinvent the tech industry—and reinvent our own company at the same time.”
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
#STIMAC
@dadovanpeteghem #STIMAC
@dadovanpeteghem
http://www.bbcwlabs.com/
@dadovanpeteghem #STIMACsprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup
IBM - Start up program: B-Building
@dadovanpeteghem #STIMACsprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup
IBM - Start up program: B-Building
sprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
#STIMAC
@dadovanpeteghem
Ahold buys Bol.com for 350 million
euro: ‘logical acquisition’
#STIMAC
@dadovanpeteghem
5. Ship it!Seriously, ship it!
PROCESSES
#STIMAC
@dadovanpeteghem
We plan for 2020 while we could
be in trouble by 2017
#STIMAC
@dadovanpeteghem
WHO ARE WE
TODAY?
WHO DO WE WANT
TO BE BY 2020?
90 DAYS SPRINTS
HORIZON VISION
TOMORROW STRATEGY
#STIMAC
@dadovanpeteghem
THE QUICK SHALL
INHERIT THE
EARTH
Fast is better than slow.
While slow is adding unnecessary embellishments, fast is out in the world.And that means fast can learn from experience while slow can only theorize.
Those who ship quickly can improve quickly.
So fast doesn’t just win the race. It gets a head start for the next one.
Facebook Little Red Book
#STIMAC
@dadovanpeteghem
FROM
maximum validated product
TO
minimum viable
productcorporates disruptors
#STIMAC
@dadovanpeteghem
“If you are not embarrassed by the first version of your product, you’ve launched too late.”
Reid Hoffman Co-founder LinkedIn / VC
#STIMAC
@dadovanpeteghem
REALIZE QUICK WINS IN THE FIRST 90 DAYS
#STIMAC
GO PAPERLESS :-)
@dadovanpeteghem
Start Social
Selling!we are using
only 10% of the potential of
social media.
#STIMAC
@dadovanpeteghem
Marketing Automation
#STIMAC
@dadovanpeteghem
6. Leadership & CapabilitiesBring digital IQ in the board
LEADERSHIP & CAPABILITIES
#STIMAC
@dadovanpeteghem
“If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors.
If the board has a low digital IQ, the company will have a low digital IQ”
George Colony CEO Forrester Research
#STIMAC
@dadovanpeteghem
Members of Disney’s Board
Jack Dorsey (CEO, Twitter)
Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks)
Former members: Steve Jobs (CEO, Apple)
Judy Estrin (former CTO, Cisco)
#STIMAC
@dadovanpeteghem
Smart London Board
#STIMAC
External specialists
@dadovanpeteghem
+ Internal Leader "The Chief Digital Officer"
#STIMAC
@dadovanpeteghem
Atif Rafiq, former Amazon and Yahoo
executive. Now CDO of McDonald’s since 2013.
“Our objective is to be ready to move at the pace consumers are.”
#STIMAC
@dadovanpeteghem
McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various
other tech companies.
The team is set to grow to 200+
employees within the next year.
#STIMAC
@dadovanpeteghem
Daniel Heaf was CDO of The BBC. He is now SVP
Digital Commerce at Burberry.
- Reporting to CEO and responsible for all BBC
Worldwide's digital activity
- Driven digital revenue from 2.7% to 12.8% of total turnover
- Launched BBCW Labs: BBCW's start-up accelerator
@dadovanpeteghem
INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government works.
#STIMAC
@dadovanpeteghem
TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS -
TO RECRUIT A TECH CORPS OF 500.
“WHAT WE REALIZEDWAS, THIS COULD BE A
RECIPE FORSOMETHING LARGER,”
THE PRESIDENTEXPLAINS. IF THE TECH
TEAM SUCCEEDS, ITCOULD TRANSFORM
AMERICANS’ATTITUDES ABOUT
GOVERNMENT.
#STIMAC
@dadovanpeteghem
ATTRACT DIGITAL TALENT RIGHT NOW
#STIMAC
The biggest challenge is not recruiting GenY
@dadovanpeteghem #STIMAC
We are underestimating the urgency to recruit high end digital
talents, no matter their age.
@dadovanpeteghem
This should be your #1 HR priority for 2016
#STIMAC
@dadovanpeteghem
Start measuring digital expertise in every new job interview you organize.
Whatever the vacancy is about.#STIMAC
@dadovanpeteghem
YOU NEED DATA SCIENTISTS
IBM IS TRAINING 1MIO NEW
DATA SCIENTISTS
@dadovanpeteghem
7. Introduce agile platformsReplace the lagging systems.
INFRASTRUCTURE
#STIMAC
INFRASTRUCTURE
The 7 layers of Digital Transformation
Know where to start…
@dadovanpeteghem
CUSTOMEREXPERIENCE
LEADERSHIP & CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS MODEL
CULTURE
#STIMAC
@dadovanpeteghem
Start your transformation The time is now.
1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms
#STIMAC
@dadovanpeteghem
This is the biggest shift since the industrial revolution.
#STIMAC
@dadovanpeteghem
GO ALL-IN#STIMAC
dado.vanpeteghem @duvalunion.com
Duval Union Consulting
founding partner
@dadovanpeteghem #STIMAC