Not all platform ad-supported, e.g. Netflix.A

2015

12536107

Moving Away FromTraditional TV

Connected TV Devices in the US growth

307.4 Million CTV devices in 2013

486.7 Million projected in 2015

759.3 Million projected in 2017

streaming devices

2013

7530150

2017

1723764

Global TV Shipments( in millions of devices )

smart tv

smart tvstreaming devicestraditional tv

Movement Towards CTV

45%

43%

To purchase a new tv in the next year.

To be usinga Smart TV.

Expect to access ad-supported content from CTV devices.

Prefer free adsupported content across all screens.

54%

B E N E F I T S

Better Reception( compared to traditional )

22%more relevant

Stronger Impact( compared to traditional )

14%greater desire tovisit brand site

More Effective Lift( compared to traditional )

37%more likely to recommend

A+

of households have blu-ray players

popular apps on ctv

directagents.com

21% 30% of households havevideo game consoles

of households havestreaming devices 8%

20%

of households have smart tv’s

video game consolesstreaming devicessmart tv’s

blu-ray players

CONNECTED TVopportunit ies in

BETTER ENGAGEMENT w i t h C T V a d s

Video-on-demand (VOD) and various other streaming services account for 22% of time spent with consoles like Playstation 3 and Wii, up from 19% in 2011 and 13% in 2010.

3.8 million households have cut the cord on traditional cable since 2010, showing no signs of stopping.

Where do we stream from?54% from video game consoles38% from Smart TVs8% from streaming devices)

50% of U.S. householdsown a gaming console

1/3 of which is used for CTV streaming.

That’s 19 million households!

who is streaming?

Video game consoles make up 54% of CTV streaming. Of those consumersmore than half are over the age of 30.

34%