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Visual Search for Social
Comparing liquor brands in social media photos
November 2014
NO REFERENCE TO
Photos capture what people are most passionate about
Smirnoff
NO REFERENCE TO
Baileys
NO REFERENCE TO
Jack Daniels
…but 85% of photos with liquor brands have no text reference
Now marketers can use computer vision to see their hidden pictures
PHOTOSHARE
Ditto analyses Twitter, Instagram and Tumblr photos for thousands of products, including liquor brands:
We found Jack Daniels at the table and on t-shirtsJim Beam was often in the kitchen
Ditto enables filtering by geography, date, social platform and custom tags. Photos may also be sorted by recency, popularity, smiles, groups and logo size.
Jim BeamJack Daniels
In the kitchen, cooks proudly shared Jim Beam as a secret ingredient in holiday pies
Jack Daniels dominated other liquor brands peaking at 25 million impressions per week
Jack Daniels led photo retweets, over 6X Jim Beam and 6X Smirnoff Ice
Jim Beam appeared more in Europe and the Northeast US. Jack Daniels is stronger in South America.
Jim BeamJack Daniels
Ditto clients can now download the database 230,000+ people with liquor in their photos for better ad-targeting
Ditto provides an early warning system to identify brand hacks, before they go viral
Top 10 ways marketers are using social photos
1. See how customer actually use products in-the-wild
2. Tag photos for marketing insights and trends
3. Reuse photos with permission
4. Compare share of visual-voice versus competitors
5. Discover affinities for other brands
6. Refine customer personas
7. Track the geographic footprint of products and brands
8. Understand sentiment in photos (with facial expressions)
9. Spot brand-hacks to safeguard your brand
10. Download a list of customers (or competitor’s customers) for ad targeting
11.
Test drive Ditto now with six sample brands: StartDitto.com
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Visual Search for Social
