Dubai the alchemy of desert & sea

Dubai- The Alchemy of Desert & Sea

“To vacation beside the beautiful waters of the beach and the beauty that surrounds it, is to discover tranquility

from within.” ― Wayne Chirisa

https://www.goodreads.com/author/show/8475103.Wayne_Chirisa

https://www.goodreads.com/author/show/8475103.Wayne_Chirisa

ProfessionMy love for Economics was the fulcrum to my fascination with the city of Dubai. Economists had forecasted that by 2016 oil would be no more, in Dubai. The ripple effects professed for the economy was rather disheartening. The then prince decided that mass tourism would be the answer for Dubai. I have followed the development of Dubai from a mere trade center to a world-renown tourist destination. It shows how an economy can be manipulated to bring about growth. The manipulation of Dubai’s economy was rather intriguing.

Dubai- The Alchemy of Desert & Sea Slide 2 of

31

The vision of Sheik Mohammed Bin Rashid Al Maktoum


31

“Let there be tall buildings,

luxurious hotels and large islands.”

Dubai Then and Dubai Now

Dubai in 1990. Same street in Dubai in 2007.


31

The nature of Tourism in DubaiDubai’s tourism is a diverse one. The city’s tourism

product goes beyond the “Sand-Sun-Sea” mix. It involves

• Adventure Tourism• Cultural Tourism• Shopping Tourism• Business Tourism• Sports Tourism


31

Adventure Tourism in DubaiDubai has utilized the sand that it has in abundance. It is used in many different ways to bring about the feel of adventure. Sandboarding is one such way the sand has been used. Overtime it has become one of the

most popular sports in the desert. Journeying through the desert is also made comfortable for persons who love to be behind the wheel. The

Arabian dune presents the opportunity for persons to drive in the sand.

This adventure tourism can quickly turn into accommodation as individuals can stay overnight in the desert safari for a chance to watch the stars as they lay down. For those who prefer a bird’s eye view, Dubai can be seen from above in hot air balloons. The unique position of Dubai between the desert and the Arabian Sea provides an avenue for water

sports. These water sports include kayaking, scuba diving and windsurfing.

Adventure Tourism in Dubai


31

Dubai can be seen from a bird’s eye view.

Riding through the desert is another way adventure

tourism is present in Dubai

Sky dive, and enjoy the rush over the Palm Island.

Cultural Tourism


31

The world-class developments within Dubai tends to be looked at more than buildings of the past. However, Dubai does not lack this type of Tourism. One of the remaining heritage of Dubai, is the Heritage Village which contains preserved buildings. Exhibitions in the village illuminates the historical significance as potters and weavers practice their traditional craft. The Dubai Museum is another cultural preservation of the city and is the oldest existing building there. The aim of the museum is to present the traditional way of life on the Emirate of Dubai.

Cultural Tourism


31

A look inside the Heritage Village in Dubai. Traditional cooking to exhibition of desert life is on display.

Shopping Tourism


31

Dubai has been labelled the ‘shopping capital of the Middle-East.’ The city encourages shopping and has formulated a festival known as

Dubai Shopping Festival to encourage persons from all locations to come and partake. January is the month that hosts the shopping

festival. Dubai’s Souk districts also inspire shopping tourism. It is said that bargaining is at the forefront of the souk district. Dubai gives all

passengers the opportunity to shop and has extended duty free shopping to their international airport.

Shopping Tourism


31

Dubai Mall is the world’s largest shopping mall featuring the world’s biggest aquarium.

Business Tourism


31

Before the Transformation:• Dubai was known for trading• Production of oil

With the Transformation:• Dubai Convention Bureau (DCB) was formedoThe creation of the Bureau was to conduct all international bids

on behalf of the emirate.o It also carries out trade shows, workshops and production of all

collateral for promotion of Dubai.

Business Tourism


31

Portfolio of the Ministry of Tourism for the Dubai Convention Bureau (DCB)

Responsibilities are divided into three core specialties:• Business events• Leisure events• Cruise and in-city experience management

Sports Tourism


31

Dubai hosts a number of international championships. This is inclusive of • Dubai World Cup – the richest horse race in the world• Dubai Classic - the golf championship• Barclays Dubai Tennis for both men and women• UIM World Powerboat racing• Rugby Sevens• Dubai International Rally• Dubai Snooker Classic• The UAE Desert Challenge• The Standard Chartered Dubai Marathon“Playing host to such an impressive selection of sporting events, Dubai is fueling huge growth in sporting tourism within the region year on year,” Hamad Mohammed Bin Mejren, executive director of DTCM's Dubai Convention and Events Bureau, told Sport360. “Attracting visitors from across the world on account of its unrivalled sporting offering and world-class venues, Dubai is fast-becoming a global destination for sport.”

Sports Tourism


31

The Dubai Sports City was a vision of three entrepreneurs from the United Arab Emirates. The overall vision was to create a world premier sporting destination. The sports tourism envisioned for Dubai makes way for medical tourism, with the building of clinics within the structure.

Why would I visit Dubai?My goal in life is to experience many different cultures in different parts of the world. Dubai

presents this opportunity in a lavish and breath-taking manner. I am an extroverted venturer and Dubai allows for me to be adventurous through marketing itself as an allocentric location. The

buildings and the lifestyle of the people has certainly played up on my curiosity and for that reason it is a

must see!


31

Follow me on my Journey to Dubai.


31

Pre-Requisites for Travelling


31

For border access I will have to acquire my Dubai visa at cost of

JMD $10, 000

Travel Itinerary


31

• Leaving: 12:10 a.m.• Leaving from: Norman Manley

International Airport• Address: Palisadoes, Jamaica, W.I.• Airline/Vendor: Fly Jamaica Airways • Flight #: OJ121

• Arriving: 5:50 a.m.• Arriving to: JFK International Airport• Address: U.S.A• Airline/Vendor: Emirates • Flight #: OJ121

• Leaving: 7:50 a.m.• Leaving from: Logan International

Airport• Address: Boston• Airline/Vendor: Emirates • Flight #: UAE234

• Arriving: 11:50 p.m.• Arriving to: Dubai International

Airport Address: Dubai

• Airline/Vendor: Emirates • Flight #: UAE234

Travel Dates: Saturday, 02/01/16 – Saturday, 08/01/16

Notes/Details: Total Flight time of approximately 23 hoursTotal Cost- JMD $250, 000

Day 2 in Dubai


31

Day 2

Expenses

ActivitiesTransportat

ion FoodAccommodati

on Total

Commence my stay at Burj Al Arab Jumeirah$8,000 $80,000 $300,000

$388,000

Visit the Burj Khalifa$13,000 $8,500 0$21,500

Day 2 in Dubai


31

My activities for day two of my five days stay is to view monumental buildings. The tallest building in the world, Burj Khalifa defies many imaginations and I want to witness this piece of history. My choice to stay at the Burj Al Arab Jumeirah is to evoke the constant luxury and ambiance of Dubai.

Day 3 in Dubai


31

Day 3

Expenses

Activities Transportation Food Accommodation Total

Shopping at Dubai Mall$30,000 $3,000 0 $33,000

Visit to Souk District

$50,000 $5,000 0 $55,000

Day 3 in Dubai When travelling I love to bring

back souvenirs and items that will physical represent the experience I had. Visiting the Souk District is

a must me to take part in the business aspect of their tourism. Striking deals for different items

and exchanging items brings off a high level of consumer power that

I would love to possess.


31

Day 4 in Dubai


31

Day 4

Expenses


Hot Air Ballon Ride in the Safari Desert$25,000 $10,000 0 $35,000

Partake in an Arabian Entertainment Night in the Desert

$45,000 $5,000 0 $50,000

Day 4 in Dubai Day 4 in Dubai is about stepping deeper inside the culture of the

city. I want to participate in their developed sports and I want to enjoy their music, dance and

dress. This will allow me to me have a greater appreciation of

their culture and bring me nearer to my goal.


31

Day 5 in Dubai


31

Day 5

Expenses


Visit to the Village of Dubai$38,000 $13,000 0 $51,000

Visit to the Dubai Museum

$20,000 $6,000 0 $26,000

Day 5 in Dubai

My objective for day 5 is to experience Dubai historically. This

day for me will be a ‘blast from the past’ as I take a close look at what Dubai was before its major

development.


31

Day 6 in Dubai


31

Day 6

Expenses

ActivitiesTransportation Food

Accommodation Total

Visit the Palm Island $40,000

$5,000 0 $45,000

Take in the ambiance at the waterfall$8,000

$2,000 0 $10,000

Day 6 in Dubai

Day 6 is my farewell day to Dubai. I chose my visit to the Palm

Islands as one of the last visit because I wanted this memory

hedged in my mind. In essence it was one of the beginning products of Dubai’s intricate designs. The waterfalls is where I would take my finally bow and reflect on all

the city has taught me. Dubai- The Alchemy of Desert & Sea Slide 29 of

31

Summary of Budget and Timeline

My dream vacation to Dubai would last for seven (7) days. Two of these days I will be travelling. For the remaining five (5) days I would explore the city and all it has to offer. In total I would JMD $950, 000 to

have a wholesome experience in a limited time frame.


31

Goodbye Dubai


31

Marketing

Dubai the alchemy of desert & sea