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A run through of the different ad types available to startups and how they can use their data to be more creative & effective when it comes to Facebook ads.
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Using data to gain an unfair advantage in advertising
by John Larkin
!
@jlarkin353
About me
Background in Marketing & Advertising !
Hi!
@jlarkin353
About me
Background in Marketing & Advertising !
then I found poker..
@jlarkin353
Poker is luck?
No. !
Poker is about DATA
Data is Knowledge and Knowledge leads to Advantage.
@jlarkin353
Poker is luck?
No. !
Poker is about DATA
Data is Knowledge and Knowledge leads to Advantage.
Advantage makes Money
@jlarkin353
Are you Smarter than your Competition?
Maybe…
@jlarkin353
Does it matter?
It means less and less every week, month, year…
@jlarkin353
We are living in the Age of Content
@jlarkin353
MOOCS
Information is everywhere. Expertise can be learned.
Blogs
Conferences
eBooks Webinars
Emails
White papers
Training
The good old days
@jlarkin353
Remember when you could buy a click for 1c?
Unique Clicks CPC Reach Frequency CTRClicks
Not bad for €50!
Advertising Today
@jlarkin353
Facebook Organic reach is declining Paid Reach is essential
!
Much more competitive..
Using data to gain an advantage is crucial
Are my customers on Facebook?
@jlarkin353
1.2B monthly active users Incredible scale
Desktop & Mobile !
Facebook lets you find people that are otherwise unreachable. 45% of those reached - are reached exclusively on Facebook
What type of data can you use?
Email Lists Phone numbers
Facebook User IDs Mobile App IDs
Cookies
@jlarkin353
How can you use it?
Custom Audiences Lookalike Audiences
Website Custom Audiences
@jlarkin353
Lookalikes - Lead Gen
@jlarkin353
Retargeting
@jlarkin353
Cross Selling
@jlarkin353
Reviews
@jlarkin353
Thanks!
@jlarkin353
Use your data creatively to gain a competitive advantage and get better results.
