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Some basic tips on optimizing your eCommerce website for search engines and Facebook marketing tips.
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E-Commerce and Facebook Marketing Tips
Topics to be discussed
• Tips for Optimizing E-Commerce Websites for Search Engines
• Facebook Marketing Tips
Tips for Optimizing E-Commerce for Search Engines
• Organic Traffic = Quality Targeted Traffic
• Our Organic traffic assisted other channels on conversions.
Tips for Optimizing E-Commerce for Search Engines
Data Gatherin
g
Website Audit
On-Page Strategy
Keyword Strategy
Monitor Progress
Linking Strategy
Tips for Optimizing E-Commerce for Search Engines
Data Gathering - Determine Goals - Target Market - Baseline Metrics Website Audit - Includes Fixes on Site Structure, Speed etc. - Installation of tracking codes - *Site structure is very important
Keyword Strategy - If not yet ranking, target Brand Name First - Add the Product Name on meta tags - Use the gathered PPC Data and target the converting keywords - Use the search data collected on your site (Users who use the website's search bar)
On-Page Optimization - Optimize Category / Brand Pages First - As much as possible create unique product descriptions - Create a Blog (Add reviews about your products) - Apply Rich Snippets or try the Data Highlighter from Google
Linking Strategy - Submit to Local Business Listings - Contact Bloggers and provide review products - Giveaways - Look for curators and ask if they can add your site on their content. - Claim your brand name on top websites
Monitor Progress - Google Analytics- Cyfe.com - Visuals
Facebook Marketing Tips
Social Media Marketing (Facebook)
The average engagement rate for Facebook Pages is 6%
How to compute engagement rate: (If you have access to Insights)
Another way to get an idea on a page’s engagement:
(We use this to measure other FanPages)
Engagement Rate = PTAT (People Talking About This)
Total Number of Likes
Sources: http://www.socialbakers.com/blog/467-formulas-revealed-the-facebook-and-twitter-engagement-rate http://mashable.com/2012/10/18/facebook-fan-engagement-2/
Social Media Marketing (Facebook)
*Based on Filipino Audience
• Likes are important but focus more on engagement.
• Don’t forget to give credit where credit is due.
• Be creative on your product posts (Ask questions, make your product image appealing)
• If you cant think of anything to post, try using Swayy.co
• Study insights and find the best time to post.
• Try Cross-Promotion
• Test different CTA (Call to actions)
Tips to increase engagement rate:
Social Media Marketing (Facebook)
More Data here: http://www.huffingtonpost.com/jayson-demers/the-definitive-guide-to-c_b_3648475.html
Sample CTAs you can test:
• CTA to encourage engagement —“Please take a moment to leave your comments or thoughts below.”
• CTA to drive the reader to other content —“For an in-depth look, sign up to download our white paper.”
• CTA to increase signups or lead capture —“To get regular updates, sign up for our weekly newsletter.”
• CTA to nurture leads —“Watch this video for a more in-depth look at how this product can help improve your business.”
• CTA for sales —“To get immediate access to this training and all the bonuses, click here.”
Thank You…
Follow me:@markz08google.com/+MarkLagmanmarklogs.com