Content marketing vendors like Newscred, Contently, Percolate, SocialFlow, OneSpot and Outbrain can help marketers elevate their content marketing game.
P L AT F O R M S TOFEEDYOUR 6 CONTENT! MACHINE! M I C H A E L B R I T O | @ B R I T O P I A N NEWSCRED Licensed Content Original Content Editorial Workows Newsroom Support M I C H A E L B R I T O | @ B R I T O P I A N NEWSCRED A signicant percentage of your content strategy must include curating third-party content, specically from trusted sources. Newscred is a content marketing platform that can give you access to high quality, licensed content to use on your owned media channels. It's more than just curating. NewsCred sources and licenses trusted content across a broad range of subjects and perspectives, providing you with the tools necessary to drive trafc, engagement, and revenue for your business. With third-party, licensed content from high-quality, premium publishers, such as the New York Times, Wall Street Journal, Forbes, Bloomberg, The Economist, the Chicago Tribune, the Hufngton Post, you can develop niche editorial sections, scale email marketing campaigns, power social media channels, and build mobile applications and products. NewsCred can offer you a selection of products to license, syndicate, curate, and publish content across multiple platforms. From their Syndication Suite, publishers can track, manage, and analyze their content as it ows to third-party sites. The SmartPress platform allows you to publish and manage content, while the tool's design capabilities provide you with the opportunity to design your own layout to meet the look and feel of your brand. All pages are optimized for natural search, and articles are sorted by relevance and popularity across social channels. " " READ FULL EXCERPT" IN THE BOOK M I C H A E L B R I T O | @ B R I T O P I A N First to Market Access to 3rd Party Freelance Journalists Editorial Workows Robust Content Measurement M I C H A E L B R I T O | @ B R I T O P I A N CONTENTLY CONTENTLY Its clear that your brand must create engaging content that tells a specic story across the entire digital ecosystem. And unfortunately, you might lack the resources needed internally to deliver such content day in and day out. The Contently platform can connect your brand to a network of journalists, writers, and bloggers and provides the technology needed to quickly and seamlessly manage the complicated workow from content ideation to creation and all the way to distribution. Contentlys Storytelling Platform allows you to quickly and seamlessly manage both staff and freelance contributors and their work. You can build custom teams of contributors (writers, photographers, editors, and so on) and communicate with groups, source story ideas from teams, create assignments, manage permissions for individual team members, and more. The platform allows all deliverables and approval workows to live in the cloud, and you can drag and drop an editorial calendar, which is customizable to the scale and frequency of any size of branded content campaign. Contentlys platform can also help you streamline the tedious process of legal signoff and internal content approvals. Instead of passing content back and forth via email, Contently allows you to create custom approval chains, so when an assignment is ready for review by your team of lawyers, managers, or clients, the appropriate parties get emails with special links to review and approve the work (or sent back for revision). READ FULL EXCERPT" IN THE BOOK M I C H A E L B R I T O | @ B R I T O P I A N State of the Art Curation Platforms Publishing Capabilities to Social Sites Editorial Workows Content Creating & Editing M I C H A E L B R I T O | @ B R I T O P I A N PERCOLATE PERCOLATE If you are looking for a tool that focuses solely on content creation, Percolate is a perfect tool. Unlike most other tools, Percolate provides everything you need to build visually appealing content. This includes access to Getty Images, Shutterstock and your own built in media database with no limits on image storage. The tool is less suitable as a listening/response tool, even though it does have support for this built in. Percolate also provides excellent feedback on the results of your content, so you can see how well it did based off the metrics that really matter; like, reach, shares, virality. The content creation tool even includes a built in image editor that offers brand friendly tools like logo drop-in, titles using your brand font and colors and other handy tools. These are often things that would need to be outsourced to a creative team, but can now be accomplished in under a minute. The vendor includes a multi-stage onboarding procedure which starts with your account manager, followed by a brand onboarding tool and other online tools to learn about your brand voice and brand creative guidelines (like colors and logos). The end result is a tool that "knows" who you are. READ FULL EXCERPT" IN THE BOOK M I C H A E L B R I T O | @ B R I T O P I A N Analyzes real-time conversational data and automatically delivers content when audience is paying attention M I C H A E L B R I T O | @ B R I T O P I A N SOCIALFLOW SOCIALFLOW In my book, I wrote about the need for you to create relevant content in order to reach consumers with CADD Customer Attention Decit Order. The challenge here is what might be relevant today might not be relevant tomorrow. And to complicate it a little further, what might be relevant an hour ago might not be relevant right now. Attention is nite, and you dont have a lot of time to get your message in front of the masses. SocialFlow addresses this issue head on. The best way to describe SocialFlow is that its a content publishing and ad platform that uses real-time analytics and a predictive algorithm to publish content at the time when customers are paying attention. They have two core products, Cadence and Crescendo. Cadence uses predictive analytics to determine the value of your content within the social graph. In real time, Cadence determines when a specic audience is available, paying attention and what relevant topics they are most likely to engage with based on what they are currently discussing. It then automatically publishes your content when the audience is paying attention. SocialFlow then ties these messages back into business goals by measuring the conversion rate of each message, such as clicks to a website as measured by a web analytics platform like Adobe SiteCatalyst or Google Analytics. READ FULL EXCERPT" IN THE BOOK M I C H A E L B R I T O | @ B R I T O P I A N ONESPOT Integrates Owned & Earned Media Content and Pushes it to Paid Media Channels M I C H A E L B R I T O | @ B R I T O P I A N ONESPOT OneSpot, can utilize any type of content, either owned content or earned media content, and turn it into ad creative for display, social, and mobile environments. It automates the complete process of ad creation, which can turn your entire content portfolio into a library of display ads. OneSpot uses machine learning algorithms and big data to analyze both the content and the ads created in the system. It then analyzes the ad inventory available within their ad e x c h a n g e n e t w o r k , t a r g e t i n g thousands of sites whose users it predicts would engage with your content. It places your ad using RTB (real-time bidding). The algorithms consistently improve their bidding efciency, allowing you to garner more high quality impressions with the same budget. The OneSpot platform actively uses your ads and content to move viewers through your purchase funnel or customer journey. By retargeting viewers, their platform serves up your content (ads) based on user behaviors and increases your ability to convert customers wherever they are in the purchase funnel. Based on sites visited and content consumed, content you created can be sequenced - a viewer reading content about "big screen TVs" today can later be retargeted with a content ad with a review of a specic TV model and ultimately content about a specic promotion. READ FULL EXCERPT" IN THE BOOK M I C H A E L B R I T O | @ B R I T O P I A N OUTBRAIN Distributes Long Form Content on to 3rd Party Media Sites M I C H A E L B R I T O | @ B R I T O P I A N OUTBRAIN Outbrain is a content discovery and syndication platform that distributes branded content to third-party media sites using a widget that can be integrated on any site to match its look and feel. Outbrain has two core products that can help you engage your audience with compelling content and also amplify the reach of your existing content. Outbrain Engage is for publishers (such as CNN and AOL) and makes targeted recommendations of other content that reects their interests, which is based on past behavior and predictions of future behavior. Outbrain Engage uses a complex series of algorithms to understand your audience's browsing habits while they are on your site. The platform is able to recommend personalized links based on each individual's content preferences. Outbrain Engage uses a complex series of algorithms to understand your audience's browsing habits while they are on your site. The platform is able to recommend personalized links based on each individual's content preferences. The key differentiator from other content syndication platforms is that Outbrain's algorithm measures user/reader engagement with a site after the click through on a link and classies its content recommendation algorithms into four major buckets READ FULL EXCERPT" IN THE BOOK M I C H A E L B R I T O | @ B R I T O P I A N Many of these platforms are discussed in depth in my book Your Brand: The Next Media Company M I C H A E L B R I T O | @ B R I T O P I A N