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In this slide show, the team at Green and Red Technologies walks you through the basics of getting started with Email Marketing. We cover best practices and give tips for writing company newsletters.
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A Lesson in Email Marketing
Email is GROWING Total number of worldwide email accounts is expected to increase from 3.3 billion accounts in 2012 to over 4.3 billion accounts by the end of 2016 (Radicati Group Email Statistics Report)
Nearly half of worldwide email users are in the Asia Pacific region (Radicati Group Email Statistics Report)
Email ad revenue reached $156 million in 2012 (Interactive Advertising Bureau)
Especially in ASIA
… And there’s MONEY to be made
Email in the US is a more effective e-commerce tool than Facebook
Statistics for email use in Bangladesh are extremely limited
But EMAIL is still important, especially for business-to-business communication
To-Do:
Join a site like MAILCHIMP
Benefits of a site like mailchimp:
- get reports on who opened your email, who clicked links, etc.
- organize your email list into groups & send more specific, targeted emails
- easy-to-use, keep all your email marketing in one place
Think about your own email habits.
What would you want in your inbox?
Draft a message that is SHARE-WORTHY
& SHARE-ABLE
THEN:
Share-able - relevant articles - event notifications - news/ press releases
- long newsletters - negative news - highly personalized emails
… Not
If you decide to send out a company newsletter...
1. Keep it SHORT (most will only skim it anyway)
2. Focus on the HEADLINE (Draw your readers in)
3. SKIP the intro (why need an intro if your message is short?)
4. Put the best information ON TOP (if you want readers to take action on something, put it where they are likely to read it!)
5. Include IMAGES
Source: Ragan.com, July 2011
There ARE a few Email Marketing best
practices…
24%increase in sharing activity
Include offer in subject line of email
6%increase in views of shared content
SUBJECT LINE:
Source: Silverpop, “Email Marketing Goes Social” 2009
89%increase in sharing activity
Use branding in the subject line
58%increase in VIEWS of shared content
293%increase in CLICK THROUGHS on shared content
SUBJECT LINE:
Source: Silverpop, “Email Marketing Goes Social” 2009
Personalize it! SUBJECT LINE:
Use first names if possible Source: Hubspot, “The Science of Email Marketing,” 2012
Use words people like SUBJECT LINE:
(Posts, Jobs, survey, week’s, e-newsletter) (Secrets, e-sales, awesome, skills, ebook) Source: Hubspot, “The Science of Email Marketing,” 2012
57%higher rate of sharing compared to Business-to-Consumer
Business-to-Business RECIPIENT:
Source: Silverpop, “Email Marketing Goes Social” 2009
Include way to share email on social media
CONTENT:
Source: Hubspot, “The Science of Email Marketing,” 2012
Use images!
CONTENT:
Source: Hubspot, “The Science of Email Marketing,” 2012
Vary content based on recipient so that it is more relevant
CONTENT:
Over 3,000 variations of its daily email, each tailored to customer preferences & past user activity on their website
Case Study: Gilt Groupe
Send Emails on Weekends
Source: Hubspot, “The Science of Email Marketing,” 2012