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Email: The Best Growth Hacking Weapon for Startups
Startup Camp Berlin 2015Judy Boniface - CMO of Mailjet
@mailjet
@judymailjet
ABOUT MAILJET
Email service provider
Web app and RESTful APIs
for Marketers and Developers
30.000 customers in 150+ countries
1 billion emails per month
How do I make the most of my marketing budget?
Which communication channels
should I invest in?
How do I start developing customer loyalty
from Day 1?
Everyone Uses Email
0.9 billion
1.3 billion
3.3billion
Sources: http://www.businessinsider.com/number-of-users-who-abandon-twitter-2014-2?IR=Thttp://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
http://www.radicati.com/wp/wp-content/uploads/2012/04/Email-Statistics-Report-2012-2016-Executive-Summary.pdf
# Email acct > # (FB + Twitter) acct
Email is Cost efficient
Email CPC x 1000 = Social Media CPC
0.00025€ / email
0.26€ / click 0.29€ / click
Sources: http://www.adweek.com/socialtimes/twitter-promoted-tweet-study/500774http://e27.co/what-is-the-average-ctr-cpc-cpm-of-facebook-ads-20150121/
Email = Highest ROI
Email = best digital channel for ROI
1200%
2000%
3400%
Source: http://printinthemix.com/Fastfacts/Show/414
Email = weapon formass personalization
Personalized communication wins customer loyalty
One-to-one communication channel with customers
Use data to create a personal experience
Best tool to control customer journey from beginning to end
Tips for growth hacking
with email
Build your contact list
Building contact list = farming
Find the right seeds (contacts)
Ask new customers to opt-in for your mailing list
Ask user to Opt-In during service / product registration
Clearly identifying what the user is signing up for!
Capture leads from EVERYWHERE
Asking user to Opt-In to mailing list
Communicate regularly with your customers via newsletter
Description on what user is signing up for
Alternate call-to-actions to help segment data
1. Build your contact list
Get rid of weeds (inactive contacts)
Respect subscription preference
Offer to adjust email frequency upon unsubscription request
A purchased list contains spam trap and hurt your deliverability!
Provide quality fertilizer (content)
Content marketing is a
LONG TERM RELATIONSHIP.
Not a
ONE NIGHT STAND.
Shape Customer Journey with Triggered Email
Welcome emailGetting started email
Status email
Re-engage
ment email
Win back email
Use customer information to trigger personalized email
Collect the right information about your
customers:● name● location● gender● ...
Respond to the behavior and usage of
your customers:● open/click rate● open/click time● ...
Welcome email - Dropbox
Branded design
Help to get started
Incentive to share
Getting started email - Twitter
Next steps to take
Call to action
Localized content - Vamos
Localized segment
Personalized greeting
Localized recommendations
Subject Line personalization
Content personalization
Content based on previous
engagement with service
Status email - Netflix
Call to action
Re-engagement email - Fitbay
Call to action
Highlight activity
Win-back email - Eventbrite
We miss you
Why you should
come backClear call to action
Q&A
Take-off with Mailjet
@mailjet
More email tips and guides atwww.mailjet.com/blog
