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93% of US online consumers and email subscribers and receive at least on permission-based email each day.Channel Preference Survey, ExactTarget

66% of US consumers have made a purchase as a result of an offer received by email.

Channel Preference Survey, ExactTarget

49% of consumers want a seamless shopping experience across all channels.

Accenture

MomentsMatter

MobileMoments

Over 48% of all opened emails are opened via a mobile device.Litmus

63% of US consumers say they delete emails immediately if they are not optimized for mobile.Return Path

ResponsiveMobile-AwareDesktop Centric

Only 12% of the top 160 retailers used responsive email design.

10% used mobile-aware design.

78% used largely desktop-centric designs.

NOPINCHING

• Contrast – carefully consider your color choices to ensure the text and images stand out properly against the background.

• Avoid reversing out small text on a dark background.

• Text Size – 13px for body copy. No pinching = 15-16px (depending on font) and preview it on your mobile device.

• Imagery – Images help tell your brand’s story, so consider taking the time to choose artful shots that complement your message.

• Layout – One-column layout works best for mobile. If you have a multi-column layout, plan how elements shift or stack.

SocialMoment

The savviest brands will begin to build small highly engaged communities where they can learn more about what their audiences want need and desire.

WeAreSocial

PersonalizedMoment

41% of consumers buy more from retailers who send personalized emails based on past buying behaviors.

Return Path

12-25% increase in sales if the transactional message includes personalized product recommendations.

ExactTarget

Created 60,000 animated, jangling name bracelets – one for each unique name in their email database.

Generated 3x revenue versus an email promoting the same collection a week earlier.

EGOnomics

What you will see with rapid data and social sharing is the death of the average and the era of you.

Businesses will be able to truly serve the individual.

Ginni Rometty – CEO, IBM

Data EqualsRelevance

We must move from numbers keeping score to numbers that drive better actions. David Walmsley

Head of MultichannelMarks & Spencer

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