Embed Size (px)
Citation preview
2
WHICH RULES APPLY?
3
Watch Your Language!
Specialist
Expert
Comparisons
Absolutes
Describing Results
4
Language
Testimonials
Case Studies/Results
Disclaimers
Miscellaneous
WebsiteRelated Pitfalls
5
Language
Connections
Recommendations
Endorsements
Competent Representation
Social Media Related Pitfalls
6
Language
Connections
Recommendations
Endorsements
Competent Representation
Social Media Related Pitfalls
7
2014 FEO 8 Explained
By Ginny Allen
MORAL OF THE STORY: SAVE YOUR FRIENDS THE HEADACHE –
SKIP THE ENDORSEMENTS.
8
Avvo
Other Review Sites
Response Plan
Online Reviews &Reputation
Management
9
Avvo
Other Review Sites
Response Plan
Online Reviews &Reputation
Management
Oh, Avvo, How I Loathe Thee…Let Me Count the Ways
10
What Does the Future Hold?
11
?QUESTIONS?
