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46% of the world is connected on the web.
www.internetlivestats.com/internet-users
7210 tweets
722 Instagram photos
2.5 mil emails Sent every second
How do you stand out from the noise?
1 Create an event landing page
1 Create an event landing page
Make it simple for attendees to find out more about your event.
1 Create an event landing page
Have all the information your target audience will need in one landing page.
2 Use striking visuals
2 Use striking visuals
People process graphics 60,000 times faster in comparison to text.
Visuals are also 43% more persuasive than text in affecting us psychologically and physiologically.
2 Use striking visuals
Create visuals that reflect your event’s vibe and brand them with your logo to create a
lasting association with your event.
3 Build an email database
3 Build an email database
Ask yourself this – how many times do you check your email in a day?
3 Build an email database
That’s right, at least once and for the more inbox-zero conscious folks, probably three
or more times a day.
On average,
Email is almost 40 times better at acquiring new customers compared to Facebook or Twitter.
www.mckinsey.com/business-functions/marketing-and-sales/our-
insights/why-marketers-should-keep-sending-you-emails
4 Curate a list of relevant media
4 Curate a list of relevant media
Event listing sites are great for getting your event discovered, particularly those whose
readers are in relevant communities.
4 Curate a list of relevant media
The key to getting your event publicised is authenticity.
5 Create online content for your audience
5 Create online content for your audience
Create Infographics, blog posts, whitepapers, videos or podcasts to address
the pain points faced by your audience.
5 Create online content for your audience
Show your audience that you’re knowledgeable and passionate about what
you do.
6 Highlight who’s coming
6 Highlight who’s coming
People attend events to meet others. Get attendees excited about networking
opportunities!
6 Highlight who’s coming
Profile influential speakers or attendees, and be loud about it on social media or email.
7 Leverage the power of anticipation
7 Leverage the power of anticipation
Withhold interesting pieces of information about your event that is not
crucial to an attendee’s decision to attend.
7 Reveal this information at a later time to
create bursts of publicity buzz on social or online media.
Leverage the power of anticipation
i.e. An underground venue or an influential speaker who will join your already star-studded panel.
8 Know your audience
8 Know your audience
Segment your target audience. i.e. by demographic, type of event goer
8 Know your audience
Visualise a day in their life (i.e. where and what they are most likely doing at specific
times in a day).
This allows you to understand where your audience is online.
8 Know your audience
Ask about their concerns and understand the roadblocks to their goals.
This helps you phrase marketing messages to convey your event’s value to them.
Know your audience
DOWNLOAD TEMPLATE
Understand what makes your attendees tick and craft an event they'll love and recommend with a free
attendee segmentation template.
Suling Wong
Produced by
Claire Ding
Original article by
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