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Fifty Shades of CSR

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  • Alone we can do so little; together we can do so much. Helen Keller, American author.

    Engage your stakeholders.

  • The greatest threat to our planet is the belief that someone else will save it. Robert Swan, the first person to walk to both Poles.

    Be the change.

  • CFO to CEO: What if we invest in developing our people and they leave us? CEO: What happens if we don't, and they stay? Peter Baeklund, Leadership Specialist, Professional Coach

    Invest in people.

  • The brands that will thrive in the coming years are the ones that have a purpose beyond profit. Richard Branson, Founder of Virgin.

    Be purposeful.

  • Create responsible products.

    A better way to bigger profits. Ray Anderson, Founder of Interface Inc.

  • Commit to corporate

    citizenship initiatives.

    The UN Global Compact can be a powerful platform to accelerate progress on sustainability by giving us

    shared values and common goals. Rafael Fontana, Cuatrecasas Gonalves Pereira

  • Protect forests.

    The best time to plant a tree was 20 years ago. The next best time is today. Chinese proverb.

  • Reduce air pollution.

    Air pollution is costing advanced economies plus China and India an estimated USD 3.5 trillion a year in

    premature deaths and ill health. OECD

  • Invest in local communities.

    Historically, periods of shared economic growth are periods of rapid economic growth. Joseph E. Stiglitz, Nobel Prize in Economic Sciences WEF 2013

  • Adopt holistic marketing.

    Lets do more than just sell clothes. Don Fisher, Gap Inc Cofounder

  • Build a sustainable business.

    The best way to predict the future is to design it. Buckminster Fuller, American engineer, author and


  • Measurement is the first step that leads to control and eventually to improvement. If you cant measure something, you cant understand it. If you cant understand it, you cant control it. If you cant control it, you cant improve it. H. James Harrington, CEO of Harrington Institute.

    What gets measured gets


  • The future is green energy, sustainability, renewable energy. Arnold Schwarzenegger

    Invest in renewable energy.

  • The currency of universal values make brands innately sharable. Simon Mainwaring, Award-winning branding consultant

    Build a positive brand image.

  • Be ethical.

    There is no beauty in the finest cloth if it makes hunger and unhappiness. Mahatma Gandhi

  • In a world where information is power and sharing is the new currency, it makes sense that companies would

    open up the kimono to share their insights and

    intellectual property for solving big sustainability

    challenges. GreenBiz State Green Business 2015

    A revolution in communication.

  • 81% of CEOs believe that the sustainability reputation of their company is important in consumers purchasing decisions. United Nations Global Compact-Accenture study on sustainability 2013.

    Understand your customers.

  • The great accomplishments of man have resulted from the transmission of ideas of enthusiasm. Thomas Watson, Chairman and CEO of IBM 1914-1956

    Share your success stories.

  • Do not judge me by my successes, judge me by how many times I fell down and got back up again. Nelson Mandela

    Say no to discrimination.

  • I'm not upset that you lied to me, I'm upset that from now on I can't believe you. Friedrich Nietzsche

    Be trustworthy.

  • We never know the worth of water, till the well is dry. Thomas Fuller, English churchman and historian

    Protect drinking-water


  • The costs of pollution, ecosystem depletion and health impacts have grown steadily over the past five years and

    now exceed $1 trillion per year for U.S. companies -

    equal to 6.2 percent of national GDP - and almost $3

    trillion for global companies. Trucost

    Pollution costs.

  • The Global 100 make it clear that not only is it possible to lead on resource productivity and respect for the

    social contract, but that it is possible to do this and

    outperform the benchmark on financial returns. Toby Heaps, editor-in-chief of Corporate Knights

    Think triple bottom line.

  • 80% of CEOs view sustainability as a route to competitive advantage in their industry. United Nations Global Compact-Accenture study on sustainability 2013.

    Be competitive.

  • Technology is teaching us to be humans again. Simon Mainwaring, Award-winning branding consultant

    Technology helps.

  • We measure our success not by the profit we make, but by the difference we make. Bob Collymore, Safaricom Ltd.

    Have a positive impact.

  • Sustainable firms are those doing the best job at creating net wealth - economic, social, and ecological - as

    compared to their peers. Toby Heaps, editor-in-chief of Corporate Knights.

    Be sustainably strategic.

  • We must turn a profit while making the world a better place. Richard Branson, Founder of Virgin.

    Do good.

  • Plans to protect air and water, wilderness and wildlife are in fact plans to protect man. Stewart Udall, American Politician

    Value nature.

  • 5by20 is The Coca-Cola Companys global commitment to enable the economic empowerment of 5

    million women entrepreneurs across the companys value chain by 2020. Coca Cola Sustainability Goals

    Empower women.

  • Strong governance structures enable us to deliver our Plan, realise the benefits for the business and draw on

    relevant expert input. Unilevers Sustainable Living Plan.

    Have a governance structure.

  • Consumers around the world are more aware of the multiple global crisis we face than ever before thanks to

    the information found on the Internet. Simon Mainwaring, Award-winning branding consultant

    Find solutions to global


  • 168 million children worldwide are in child labour, accounting for almost 11 per cent of the child population

    as a whole. International Labour Office, Global Estimates and trends 2000-2012.

    Fight child labor.

  • Denmark, New Zealand, Finland, and Sweden are the four least corrupt countries in the world according to Transparency International's 2014 Corruption Perceptions

    Index. They are also some of the richest.

    Fight corruption.

  • By 2020 we will help more than a billion people to improve their health and hygiene. 303 million people

    were reached by end 2013. Unilevers Sustainable Living Plan

    Improve health.

  • Customers really value evidence of a strong sustainability commitment with products that perform

    and deliver sustainability benefits. Suzanne DeMaine, Marketing Manager for GOJO Europe.

    Use ecolabels.

  • Supply chain professionals have a responsibility to develop local suppliers and must step up to meet the

    challenge. Peter van Rijs, Supply Chain Manager Projects at Shell

    Buy locally.

  • By 2020 total waste sent for disposal will be at or below 2008 levels despite significantly higher volumes.

    Total waste reduced by 66% per tonne of production

    since 2008. Unilevers Sustainable Living Plan

    Reduce production waste.

  • We seek to serve high-quality coffee that is responsibly grown and ethically traded. This year 95% of our coffee

    purchases met the C.A.F.E. (Coffee and Farmer Equity)

    Practices standard.Starbucks 2013 Year Review.

    Source ethically.

  • Almost a third of the cotton sourced by Marks and Spencer in 2014 was grown to BCI (Better Cotton

    Initiative) standards. Marks and Spencers Plan A for sustainable development.

    Source sustainably.

  • The UN Secretary General has made transport one of the six building blocks for sustainable development in

    the Five Year Action Agenda.

    Use eco-friendly transport.

  • Any place where women are not respected or provided enough opportunities to grow and develop,

    cannot be a progressive place. Tapan Singhel, MD & CEO of Bajaj Allianz General Insurance

    Promote equal opportunity.

  • It is time for parents to teach young people early on that in diversity there is beauty and there is strength. Maya Angelou, American author.

    Embrace diversity.

  • To me, a leader is someone who holds her or himself accountable for finding potential in people and processes.

    And so what I think is really important is sustainability. Brene Brown, Research Professor at the University of


    Find potential.

  • Patagonia gives employees throughout our worldwide operations a number of interesting opportunities to

    support environmental work. Patagonias Environmental and Social Responsibility.

    Employee activism.

  • Corporate supply chains are becoming clearer. One reason: the rise in traceability and transparency

    technologies, along with the management practices that

    make them work. GreenBiz State Green Business 2015

    Think about your supply chain.

  • Philanthropy without scale and sustainability is like any other bad business that will simply wither and die on the

    vine. Naveen Jain, Founder of InfoSpace

    CSR is not philanthropy.

  • Those organizations that realize the full value of sustainability reporting see beyond the report itself and