Millennials don’t like being told what to talk about. Branded hashtags can seem at best desperate and at worst annoying. Instead, let users develop their own, and reward the best with a retweet.

Best value

It’s a brand I can relate to

I like what it stands for

It’s a premium product compared to the competition

Too much posting

Predictable, boring updates

Using a condescending tone

Not being able to access them whenneeded

43% are concerned about the security of their personal details.

68% don’t like websites or apps using Facebook Connect to share account details.

Ecommerce sites take note: only 4% would be happy using their Facebook account to buy online.

38% would avoid using this method to log in completely.

Make sure that you are always accessible and responsive, provide enough of the information that users may want to know, and answer any questions and complaints quickly.

Over 50% have used social

media to inform a purchase.

41% of those aged 16-19 always

compare prices online first. This

figure rises to 52% for 20-24

year-olds.

49% have used social media to

find information about a brand,

or to make a complaint.

Users spend on average 21% more time

with brands who provide excellent

customer service (according to a 2012

survey conducted by American Express.)

Unless otherwise specified, all figures have been taken from the Voxburner Social Media and the New Generation Autumn/Winter 2013 survey of 16-24 year-olds. Additional information has come from the following sources:entrepreneur.com/article/229815voxburner.com/publications/270-hashtags-and-tv-shows-is-it-working