MEDIA RELATIONSFR

OM

INFLUENCERRELATIONS

TO

prezly

Corporate storytelling changed massively in

the past years

prezly

You’re missing out if you contact only the press to share your news

prezly

Their newsrooms are going empty and their influence is at an all-time low

Here’s why

7h TV, radio, print

2:50h digital

source 〉

prezly

DAILY MEDIA CONSUMPTION 2009

6h TV, radio, print

4:45h digital1:30h social networking

source 〉

prezly

DAILY MEDIA CONSUMPTION 2014

-1h

+1:45h

prezly

To get stories told, brands need to reach both traditional media and influencers on social media

Media relations

Influencer relations

1

2

3

4

prezly

Get to know your existing contacts

Find influencers

Share shareable stories

Measure results & learn

How to

Get to know your contacts

1

A rolodex

prezly

This is how 70% of media lists look like Not much different from a rolodex

Oftentimes it’s just an email address with a beat

It’s called media relations for a reason

Turn your email addresses into people

Do it as you go: Inbox profiles via Rapportive

prezly

Follow them on social media Read their updates every day

prezly

✔ Build multiple lists ✔ Keep them manageable

✔ Interact ✔ Combine strategic &

conversational msgs

Get an influencer CRM Enrich your Excel list automatically

with Prezly

prezly

Also read the articles of your contacts subscribe to updates of digital articles

in Feedly

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Findinginfluencers

2

Think beyond journalists

✔ Brand fans

✔ Employees

✔ Current & potential customers

✔ Bloggers & social influencers

prezly

prezly

Buzzsumo

Find social influencers on Twitter

Lissted Followerwonk

Handy services:

Share shareable stories3

prezly

Think visually.

prezly

9.7x

7.4x+

+ +

4.3x

1.8x

= Attachments, soundbites, charts, interactive,…

Multimedia content gets viewed a lot more

9.7x

prezly

email pitch

+social

+web

prezly

Publish stories on your online newsroom.

Having social media press releases makes it easy for people to share your stories and for people to find them via search engines.

Traffic distribution onsocial media newsroom

An example social media releaseprezly

A PR CRM like Prezly automatically detects the social profiles of your media contacts.

✔ High resolution photos

✔ Infographics

✔ Low resolution image previews

✔ One-click visual downloads

✔ Easy to share on social, including visuals

✔ Works well on mobile devices

✔ Optimised for search engines

Publishing your story onlineis just the first step.

prezly

Use a pitching tool that integrateswith your newsroom

prezly

An example multimedia pitchprezly

A PR CRM like Prezly automatically detects the social profiles of your media contacts.

✔ Personalised intro ✔ Multimedia previews

Measure results4

prezly

Stop emailing in the dark

Track your email pitches to seewho’s interested in your stories.

prezly

There are many services that let you track your emails

Sales tool for Gmail

All-purpose newsletter service

PR pitching tool

prezly

Learn which content works

Learn which contacts like your content

Measure to get better at media relations in two ways

prezly

Learn which content works

How to make such dashboards

Build a dynamic dashboard to evaluate outcomes of your content efforts

prezly

Learn which pitched content resonatesprezly

Track outreach with Prezly

prezly

Media relations

Influencer relations

1

2

3

4

prezly

Get to know yourexisting contacts

Find influencers

Share shareable stories

Measure results & learn

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Follow us nowprezly

And external communication teams at brands

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Check a recent case study

MEDIA RELATIONSFR

OM

INFLUENCERRELATIONS

TO