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Connected Living
Rise of the Connected Consumer
2
What Competition?
Connected World: Over 80 billion devices will be Connected in Future
10 Connected Devices for
Every Household by 2020
5 billion internet users by
2020
5 connected devices for every
user by 2020
500 devices with unique digital
IDs (Internet of things) per square
kilometre by 2020
10 connected devices
for every household
by 2020
5 connected devices
for every
user by 2020
5B Internet
users by 2020 80B devices
by 2020
5.1B devices
in China
IPv6
877M
Internet users
in China 800M Internet
users in Africa
1.5B devices
in India
B.Y.O.D
Connected
World
Source: Frost & Sullivan
625 devices with unique digital IDs (Internet
of things) per square kilometre by 2025
3
5G WILL BE ROLLED OUT FROM 2020 ONWARDS G
en
era
tio
n
De
vic
e
Sp
ec
ific
ati
on
s
1G 2G 3G 4G 5G
Less than 1
millisecond Latency 90% Energy
savings 0 perceived down time for
service provision
7 trillion M2M wireless
connections
5G Targets
Analog
Voice Calls
Speed:
50 KBPS
Digital Voice
Calls
Speed:
250 KBPS
Data
Bandwidth:
20 MBPS
Video
Streaming
Bandwidth:
200 MBPS
M2M
Bandwidth:
1 GBPS
4
• eGovernance
• eCitizens
• Personal and Freight Mobility
• E-learning
• Mobile banking
• Mobility - Mobile email, Unified
Communication
• Mobile Working
• Enterprise Social Networking
• Home Automation
• Home Energy
• Home Health
• Home Entertainment
Connected Home – 31% Connected Work –15% Connected City – 54%
CONNECTED LIVING TOTAL MARKET: $730 BILLION IN 2020
5
CONNECTED HOME: TECHNOLOGIES DEVELOPED FOR THE SMARTPHONE
ENABLING THE NEXT GENERATION OF CONNECTED HOME SOLUTIONS
Case in point: “A Commerce”
Amazon Dash is now part of the
Internet of Things at home
Orders placed via Dash Buttons
have grown fivefold over the
past year
Over 60 new brands had signed
on to launch their own Dash
Buttons
CONNECTED WORK: HEAD-TO-TOE WEARABLES WILL ENABLE MORE
PERSONALISED CONNECTIVITY WITH THE CONNECTED WORKER
Case in point: “Enterprise Wearables”
Head 71 Smart helmet: supplies AR information
and 360-degree camera views via
eyewear display Neck 13
Shoulder 3
Sensor-embedded shirt: monitors vitals
and fitness-related activity to ensure
safety and improve health
Chest 22
Torso 12
Arm 10
Wrist 160
Ring scanner: allows quick, hands-free,
and breakage-reduced product scanning Hand 7
Finger 12
Waist 8 Exoskeleton: enhances worker strength
and can assist disabled or injured
workers
Leg 10
Feet 9
Location Count Example
Source: Frost & Sullivan
79% of US enterprises
began using or
investigating wearables
only in the last year.
61% of US enterprises
employees reported using
smart watches /
activity trackers in the
last year
CONNECTED CITY: PERVASIVE CONNECTIVITY IN CITIES WILL ENABLE NEW
PUBLIC SECTOR MODELS SUCH AS OFFERING MOBILITY AS A SERVICE
Case in point: “Mobility as a service”|
Source: Frost & Sullivan
Value of the Digital
Mobility Services
€950 billion (2016)
Value of the Digital
Mobility Services
€1.91 trillion
2025
VOICE OF THE CONNECTED CONSUMER: ENERGY / UTILITY AMONG
PREFFERED VENDORS IN SMART HOME ENVIORNMENT
Base: All respondents (n=2,007), Q20. In your opinion, what type of companies will drive smart home innovation the most?
Total (n=2,007)
Up to 34 years (n=586)
35 to 54 years (n=777)
55 years or older (n=644)
Electricity / Utility provider
Specialist companies
Appliance companies
Device vendor (e.g. Apple, Samsung, Sony)
Security provider
Broadband provider
Telephone provider
Online service companies
Mobile phone operator
Cable/Satellite TV provider (e.g. Sky)
39%
31%
22%
21%
19%
14%
12%
11%
11%
8%
37%
27%
28%
30%
18%
13%
8%
12%
9%
7%
35%
29%
22%
19%
19%
15%
13%
12%
11%
8%
45%
35%
17%
16%
20%
15%
13%
10%
13%
9%
THE SUBSCRIBER
PERSISTENTLY MOBILE
URBAN FRUGAL LIVING
LIVES IN DIGITAL REALMS
SOCIAL CULTURE CREATORS
RISE OF THE CONNECTED CONSUMER: AN INCREASINGLY GLOBALIZED
AND TECHNOLOGICALLY SOPHISTICATED CONSUMER WILL VALUE MOBILE, ON-
DEMAND, AND FLUID SUBSCRIPTION
TECHNOLOGY INCUMBENT
CONNECTED CAR
SMART HOME CONNECTED HEALTH
OTT VIDEO SERVICES
VIRTUAL ASSISTANTS
MOBILE APPS
AREAS
CHARACTERISTICS
4G
10
Contact Information
Archana Vidyasekar
Global Research Manager: Visionary Innovation
+44 (0)208 996 8575 [email protected]