Direct access to public housing populationMain proposition to community - positive social projects that's sustainable, environment clean-up & beautification

Format = 1 social project adoption + 1 branded mural + 1 day bazaar participationDuration - pre-event + bazaar = 1 month (full scale, scale down version without bazaar can be explored)

Average population - 1,000 households/ 5,000Main benefit - branding + social impact + sales + on-ground engagement

Our FB link - https://www.facebook.com/gempaknya.my.community

Direct access to campusMain proposition to campus - access to industry figures (professional artists), useful curriculumFormat: Contest of a specific art genreDuration - 3 months (average)Average population - 2,000 - 10,000Main benefit - access to campus with brand-able visual contentOur FB link - https://www.facebook.com/gempaknya.my.varsity

platformsDirect access to secondary schools

Main proposition to schools - make school fun, promote creativityFormat = brand-able graffiti contest with professional coach + custom branded artwork for decoration

Duration - one day per school (variations can be designed)Average population - 1,000

Main benefit - visually impactful permanent branding + quality engagementResearch support - 25% brand affinity increase post event

Our FB link - https://www.facebook.com/gempaknya.my.school

Use nature/ environment themed art program to impact your audienceMain proposition to campus - fun and education, for everyoneFormat: Flexible (school & community program, environmental cause projectsMain benefit - versatile and contemporary contentOur FB link - https://www.facebook.com/canvas.of.nature

Objective

• Give our client a strong content support to enter schools and have direct access to the teen segment

Gempaknya my school (https://www.facebook.com/Gempaknya.my.school )

Graffiti Day @ School (along with talks and other creative projects)

Post event survey results for GMS

• Pre & post brand affinity:

• Perceived impact on overall school environment

  Pre Post % +/-

Total (n=317) 6.1 7.6 25%

Brand A (Biscuit) 6.0 7.4 23%

Brand B (Gadget) 6.2 7.8 27%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Total (n=317) Assunta(n=211)

S19 (n=106) Malay (n=161) Chinese(n=81)

Indian &others (n=75)

More positive

No difference

More negative

News and PR millage

News and PR millage

Blogs and other online• HTTP://wwwenjoylah.blogspot.com/2013/02/gempaknya-my-school-visited-smk-skudai.html • http://www.smks19.edu.my/index.php?option=com_content&view=article&id=203:gempakn

ya-my-school&catid=76:arkib-2012&Itemid=188

• http://zulkarnainscout1997.blogspot.com/2013/01/we-has-do-some-bookmark-for-friend.html

• http://modernar.blogspot.com/ • http://aqanieestory.blogspot.com/2013/02/gempaknya-my-school_13.html • http://sekolahkucintai.blogspot.com/2013/02/gempaknya-my-school-digi_7.html • http://www.marketing-interactive.com/news/33214 • http://statigr.am/tag/gempaknyamyschool • http://theladysspeaks.blogspot.com/ • http://www.vanityshack.my/2012/06/04/15/lifestyle-and-entertainment/gempaknya-my-sch

ool-brings-wonder-walls-to-schools-in-klang-valley-3264/

• http://disizphey.blogspot.com/2013/09/graffiti-mural-contest-by.html • http://wanruswaniee.blogspot.com/2013/02/gempaknya-my-school_13.html • http://www.kao.com/my/news_201306.html

Search instagram & twitter - #gempaknyamyschool

Engage, don't bore.

Thank you!