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Generating more revenue with a healthy sales funnel Filip Vandegehuchte: Senior Consultant - E-commerce Omni-channel Safeshops Café - 29 November 2016

Generating more revenue with a healthy sales funnel

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Generating more revenue with a healthy sales funnel

Filip Vandegehuchte: Senior Consultant - E-commerce Omni-channel Safeshops Café - 29 November 2016

Whoweare…THOM

We are a team of

more than 50 passionate marketers

2

We help build a future-proof organizations

So your webshop is live Do you have a healthy sales funnel ?

1. What to measure?

CUSTOMER

ACQUISITION

COST

NET PROMOTER SCORE

CUSTOMER EXPERIENCE

CART ABANDONMENT RATE AVERAGE ORDER

VALUE

CUSTOMER LIFETIME VALUE

ECOMMERCE

CONVERSION RATE

Key metrics you should keep an eye on

2. Build a follower base (an audience).

$ Website

Blog Social Media

Outbound marketing

Facebook custom audiences

Content and SEO

An audience makes a business

Inbound Marketing

Researchbuyerpersonas

Yourcustomersareyourambassadors

Don’t be egocentric and only talk about your products Contributetothecommunity

Ask to share and reward sharing

3. So you have customers lining up

SALESINCREASE

USEDYNAMICPRICING

REMOVEUNCERTAINITY

CHECKMOBILEUX

USEANDTESTKEYWORDS FREESHIPPING?

ABANDONBASKETMANAGEMENT

SOCIALSIGNIN

SCARCITY&URGENCYTACTICS

Test and optimize to convert

Thereisnosinglerecipeforsuccess

4. Make People Love you

Return customers make or break your business

Coupon

Promote

Marke@ngautoma@onforhighvolumebusinesses

NOMORECUSTOMER

SLEEPERCUSTOMER PROMISINGCUSTOMER

LOYALCUSTOMER

NEWCUSTOMER

Show your shop is alive

•  Executeagoodcontentplan•  Makecompellingcampaigns•  Executeapromo@onalcalendar•  Animateproductofferings•  Makebundledproductofferings

Customer delight is about doing the unexpected

Source:Facebook/Shopify

Always available with a helping hand