Facebook Advertising

Thank You

@geekdom

@wpengine

@Focus4Marketing

#FacebookAds

4

Who Am I?

Rod Greensage

▸ Founder of Focus4Marketing

▸ Was An IT Support Person For COSA

▸ Took Business Interest In Social Media For My Business

▸ Liked Online Marketing So Much Changed Careers

Objectives:

● What Are Facebook Ads?

● Difference in Boost, Promote Posts, & Regular Ads

● What is Facebook Local awareness

● What makes a Good Ad

● Show the laser targeting

● Questions

A FEW FACEBOOK STATISTICS

1. 30 million businesses now have a Facebook Fan Page.

2. 19 million businesses have optimized their Fan Page for

mobile.

3. 1.5 million businesses now spend money on Facebook

ads.

4. 399 million Facebook users only use Facebook on mobile

each month.

5. 829 million people use Facebook on a daily basis, an

increase from 802 million last quarter.

Additional Things To Know ▸ Technically, you could reach every single Facebook user –

around 860 million active users.

▸ Best targeting advertisement today, hands down. Granular targeting. I.E. Trying to reach 43 year old single male, Star Trek fans who live in Chandler, Arizona and love Diet Coke? Easy.

▸ Reach all of your Facebook fans. Your posts will organically reach only around 16% of fans on average, so this ensures maximum visibility.

▸ Advertise your website, your fan page, your app, your content or your event. So whether it’s traffic, leads, fans or engagement you are after, Facebook Ads have got you covered.

▸ These ads can be incredibly cheap (depending on your industry and campaign), dropping to as little as a few cents per click for “Page Post Like Story” ads.

“Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them.”

“Advertisers create campaigns that have specific goals, which we call advertising objectives, and they create ads within those campaigns to help them reach those objectives.”

What Are Facebook Ads?

Placement Of An Ad

Placement Of Ads

On a mobile phone, an ad shows up on a large majority of the screenOn a desktop/laptop devices, you can choose to have an show up in the right hand or center (Newsfeeds)

News Feed mobile

News Feed desktop

Right-hand side on Facebook

Right-hand side on Facebook - Timeline

News Feed mobile

News Feed desktop

Right column on Facebook

1200 x 628 pixels

Examples Of How Ads Are Related To Your Profile

Some Listed Goals For Facebook

Choose your advertising objective

Clicks to Website: Get people to visit your website.Website Conversions: Promote specific conversions for your website. Page Post Engagement: Promote your Page posts.Page Likes: Get Page likes to grow your audience and build your brand.App Installs: Get people to install your mobile or desktop app.App Engagement: Get people to use your desktop app.Offer Claims: Create offers for people to redeem in your store.Event Responses: Increase attendance at your event.Video Views: Create ads that get more people to view a video.

Boost, Promote, & Regular Ads

Why Boost Or Promote A Post?

● The way Facebook uses their internal algorithms, it has decreased the reach that your organic (Non paid) postings are shown in your community news feeds.

● For your posting reach to go further you may want to consider at the very least a boost. Or promoting postings, or regular Facebook Ads.

● You don’t need to pay for every post—just choose the best ones.

● Realize that boosting has limitations. Look at this next slide

Example of Boosting

When & what to boost/Promote

When & what to boost/Promote

First of don’t boost/promote every post.

Only promote your own content. Doesn’t make sense to send them to someone else's website.

Pick content that’s helpful for your audience

Promote content that gets your fans on your email list.

Ultimate goal may should also be to drive them to your website.

When you boost a post, the ad results show up in your Facebook Ads Manager. From there you can monitor the ad, run more detailed reports and watch the performance

Facebook Local Awareness

What is Facebook Local Awareness?

● Ideally for business with an actual physical address.

● Way to showcase your business in a particular zip code and a specific radius from the zip code.

● Those living or traveling into your area can be targeted when they’re near your business, whether that means walking distance or a few miles.

● Spend less money by reaching more people in your area per dollar than with any other kind of advertising, including,TV/Radio, newspaper or direct mail.

Other Benefits Of Facebook Local Awareness?

● The ability to give directions to your location right from their phone.

● Have people call you right on their phones

● Promoting an event, a sale, a grand opening, or just everyday business is a great way to appeal to those in the area.

Components Of A Good Facebook Ad

Example Items Of a Good Ad:

A very simple question that causes the viewer to say yes or no (Cut and dry)

Next, you should outline the reason why they should continue to view this Ad.

Why should they take time away from Facebook to view this?

Landing Page has to be a solid page that is easy to view, understand, and navigate to the conversion goals

Worse thing is to make a page that is complicated and causes the viewer to click away

Example Items Of a Good Ad:

A very simple question that causes the viewer to say yes or no (Cut and dry)

Next, you should outline the reason why they should continue to view this Ad.

Why should they take time away from Facebook to view this?

Landing Page has to be a solid page that is easy to view, understand, and navigate to the conversion goals

Worse thing is to make a page that is complicated and causes the viewer to click away

Example Items Of a Good Ad:

A very simple question that causes the viewer to say yes or no (Cut and dry)

Next, you should outline the reason why they should continue to view this Ad.

Why should they take time away from Facebook to view this?

Landing Page has to be a solid page that is easy to view, understand, and navigate to the conversion goals

Worse thing is to make a page that is complicated and causes the viewer to click away

Landing Page Example

Landing Page Example

Laser Targeting Capabilities

Potential Reach (Get more specific as necessary)

Audience Interests Examples

Go over the Facebook Ads Metrics

Reviewing Your Business Metrics Are Important To Measuring Your Success

This helps us review the goals discussed & actions necessary.

Let’s take a look at some ways to engage with Ads:

Engagement Ideas:

Events

Engagement Ideas:

Pose a problem question to encourage discussion

Social Media Engagement Ideas:

Give An Expert Tip

Social Media Engagement Ideas:

Caption This!

Social Media Engagement Ideas:

Give A Prediction

Social Media Engagement Ideas:

Inspirational Quotes

Social Media Engagement Ideas:

Post something personal about you

Social Media Engagement Ideas:

Create A Poll

How to Increase Engagement

▸ Ask questions.

▸ Share valuable contents.

▸ Share positive quotas.

▸ Use call to actions.

▸ Use 80 characters or less texts.

▸ Make Use of Facebook check-in.

▸ Share videos.

Create polls & surveys.

Photo Caption.

Event Reminders.

Seasonal/Holiday Updates.

Share current industry news.

Change cover photo often

Use #

Free Contest Giveaway

Free 60 minute session:▸ Help with your social

media pages.▸ Give you tips about

Facebook Ads.▸ Give you more

engagement tips.▸ Online Marketing

campaigns that utilizes these strategies and so much more.

Go to Focus4Marketing.com and use the pop-up box and sign up to win.

THANKS!

Any questions?

www.Focus4Marketing.comYou can find me at rod@focus4marketing, @focus4marketing, or Facebook.com/Focus4Marketing