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© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Get Your Brand Ready for the Holidays

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Page 1: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 2: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 3: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 4: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 5: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 6: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 7: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 8: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 9: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 10: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 11: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 12: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 13: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 14: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 15: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 16: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 17: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Send Smarter EmailsUsing Vertical Response

• Benefits:• Personalize (First Name)

• Know who opened your email

• Know who clicked a link

• Extra information you can get:• Locations of the openers

• Opened using what? (iPhone)

Page 18: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Upload your list

Add your contacts• Upload a file (XLS, .CSV)• Add one by one

Add all details of contact:• First, Last Name• Company Name• Address, City, State

Page 19: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Build a list

How to build a list:• Attend Events• Sign up form on your site• Fill out a paper from the counter

Offer an incentive:• Coupon• Link to a file (PDF Book)

Page 20: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Design your email

2 Goals:• Give out a coupon• Ask people to share your email

Features you get:• One click share to Facebook• Report: clicks and shares

Page 21: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Send & Get a Report

How many:• People opened• Clicked• Unsubscribed

Who:• Name of people who opened and clicked• What links were clicked• What state, city and country

Page 22: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Why Do Email Marketing?

It’s the cheapest and most effectivemarketing channel.• Email marketing was ranked as the best channel in

terms of return on investment. 68% of companies rating the channel as “good” or “excellent”.

• Companies are attributing 23% of their total sales to the email marketing channel.

Page 23: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Automatically Resized Send emails that look great on any device

Page 24: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Email Brings Customers Back

Free Guides

Reports

Tips & Tricks

Holidays Ideas

Page 25: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

How to get started!

NO CREDIT CARDGet started for free

TECHNICAL SUPPORTHelp is here 7 days a week

ABOUT US14 years and 1,000,000+ customers

NONPROFITSTalk to us, we can help

verticalresponse.com

Page 26: Get Your Brand Ready for the Holidays

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Page 27: Get Your Brand Ready for the Holidays

Visit deluxe.com