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oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media. John will discuss: -What it takes to identify your core supporters -How to prepare your community for peer-to-peer fundraising success -How to create sharable content and templates you can use -The secret behind organizing your community around scheduled social media posts
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Getting Results with Peer-to-Peer Fundraising
•Why Peer-to-Peer?• Enlist help from your community first• Create an event worth talking about• Offer incentives• Make it mobile• Use a secret Facebook Group• Pitch projects• Make it personal• Pick up the phone
Getting Results with Peer-to-Peer Fundraising
Agenda
Why Peer-to-Peer?
Getting Results with Peer-to-Peer Fundraising
What is Peer-to-Peer?
Getting Results with Peer-to-Peer Fundraising
Why Peer-to-Peer?
Getting Results with Peer-to-Peer Fundraising
Why Peer-to-Peer?
70% of us trust brand recommendations from friends, but only 10% trust messages from those same brands.
- Forrester Research
Getting Results with Peer-to-Peer Fundraising
Why Peer-to-Peer?
The average donor gives $50 while the average fundraiser
raises about $500.
Getting Results with Peer-to-Peer Fundraising
Why Peer-to-Peer?
•Reach exponentially more people•Raise exponentially more money•Acquire exponentially more donors
Getting Results with Peer-to-Peer Fundraising
Why Peer-to-Peer?
Enlist help from your community !rst
Start with your core people!
Your CommunitySubscribersDonorsVolunteers
Enlist help from your community !rst
Getting Results with Peer-to-Peer Fundraising
Your CommunitySubscribersDonorsVolunteers
Past team leaders, top donors, top volunteers
Getting Results with Peer-to-Peer Fundraising
Enlist help from your community !rst
Your NetworkYour community’s family, friends and acquaintances
Your CommunitySubscribersDonorsVolunteers
Getting Results with Peer-to-Peer Fundraising
They will be asking their friends to donate!
Enlist help from your community !rst
Create an event worth talking about
Getting Results with Peer-to-Peer Fundraising
Create an event worth talking about
from Blackbaud
Getting Results with Peer-to-Peer Fundraising
Is your event worth sharing with friends?
Getting Results with Peer-to-Peer Fundraising
Is your event worth sharing with friends?
Offer incentives
Getting Results with Peer-to-Peer Fundraising
Is your event worth sharing with friends?
Make sure it’s mobile
Getting Results with Peer-to-Peer Fundraising
Make sure it’s mobile
Getting Results with Peer-to-Peer Fundraising
Make sure it’s mobile
Create a secret Facebook Group for core supporters
Getting Results with Peer-to-Peer Fundraising
Create a secret Facebook Group
Getting Results with Peer-to-Peer Fundraising
Create a secret Facebook Group
Smart analytics and email marketing
Getting Results with Peer-to-Peer Fundraising
Smart analytics and email marketing
“People created pages, but aren’t raising money!” - Suzanne Tierney, Lupus Greater Ohio
Getting Results with Peer-to-Peer Fundraising
Smart analytics and email marketing
• Create a drip campaign targeting people who created but abandoned pages.• Acknowledge that fundraising is hard.• Personalize the email with friends name.
Getting Results with Peer-to-Peer Fundraising
Smart analytics and email marketing
50% !nished creating a page and raised money!
Pitch projects, not funds
Pitch projects, not funds
Getting Results with Peer-to-Peer Fundraising
Make it personal
Make it personal
Getting Results with Peer-to-Peer Fundraising
Make it personal
Getting Results with Peer-to-Peer Fundraising
Pick up the phone
Getting Results with Peer-to-Peer Fundraising
Pick up the phone
Calling people to say thanks:
• Increases retention by 20%• Increases revenue by 20%• A message is 25% as effective as a live call.
- Chuck Long!eld, Chief Scientist at Blackbaud
How to get more
Subscribe to my blog
Like the Nonprofit Facebook Page
Getting Results with Peer-to-Peer Fundraising
Founder: Inbound Zombie - a non-pro!t social media consultancy in Cambridge, MA and the Social Media Fundraising Club.
Trainer: Charityhowto and MarketingProfs.
Speaker: Nonpro!t Technology Conference, New Media Expo, 140 Conference, Blackbaud BBCon, Social Media for Nonpro!ts Boston, etc.
Contributing Writer: Huffington Post, SocialBrite, Care2 Frog Loop, Social Media Today, Digital Marketing Monthly.
Author: Facebook Marketing for Dummies and All-in-One (2014).
Clients include: Oceana, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Bucks County Library System, Scholastic, TechSoup, MarketingProfs, WaterAid America, Twin Cities Habitat for Humanity, University of Massachusetts, National Wildlife Federation and Susan G. Komen Greater NYC.
Who is this guy?
Getting Results with Peer-to-Peer Fundraising
