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T4G's Paul Barter speaks to the RIC Centre on the changing nature of promotion from paid to owned and earned.
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Give them something to talk about
Paul Barter, VP Research
@barterpaulT4G.com
ProductPricePlacePromotion
About those 4 P’s
Paid
Owned
Earned
A new lens on promotion
The changing promotion mix:
Legacy Now
PaidOwnedEarned
Website• Its your most important owned asset
Tables stakes? Your website.
What have the big guys done?
What if you’re not that big?
Owned Earned Broadcast
Traditional Media Follows
But
“I’ve got no brand loyalty. It’s all about quality and price,” said Peter Cammara, a Mazda3 driver who was doing research for
his next buy at February’s Toronto auto show.
The Earned Promotion Rules
Source: T4G.com
I guess you can test for everything, but some other celestial bullet comes along and challenges your design. I agree that the car performed very well under such an extreme test. The batteries went through a controlled burn which the internet images really exaggerates. Anyway, I am still a big fan of your car and look forward to getting back into one.
What comes now?1. Make great products 2. Tell your story your way3. Owned & Earned first 4. Then paid 5. Listen & respond appropriately
Learn more:http://tinyurl.com/stopadwaste
We are built on a solid foundation with great people who are creative, dedicated
and passionate about what they do.Paul BarterVice President, [email protected]@BarterPaul
Thanks!
