Great Holiday Marketing Campaign Ideas Actionable tips and automated workflows

NRF FORECASTS HOLIDAY SALES TO INCREASE BETWEEN 3.6 AND 4 PERCENT

Step 1. Gather the audience

Integrate your marketing channels

Build your email list

Segment carefully

Use the power of the email address

Step 2. Nurture leads throughout the whole holiday season

Step 3. Make a sale!

Step 4. Catch Me If You Can

How?

• Make it easy for them

to go back

How?

• Make it easy for them

to go back

How?

• Focus on what makes

you different

How?

• Focus on what makes

you different

How?

• Add a sense of urgency

How?

• Add a sense of urgency

How?

• Be where your audience is

Don’t just focus on everybody.People who:

• watched more than half of your video

• spent more than 60 seconds on your site

• visited more than X of your pages

• added a product to the cart but didn’t convert

• triggered an event (e.g. clicked a button) but didn’t convert

Step 5. Be Creative

Sometimes you don’t have to be salesy

You just need to understand your audience

Try different things

Try different things

Other ideas

• Time to buy a gift for yourself

• Didn’t get what you wanted?

• Pre-sale / Sales extended / Special celebration

• Get your audience involved!

Let’s build some workflows!

https://www.getresponse.com/resources/guides/holiday-marketing-campaigns-35-tips.html

Thanks!

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