Grow and Expand Your Business With Brand Optimisation!

Brand Optimisation Service

Expand Your Brand Visibility for More Customers and Sales!

www.whitehat-seo.co.uk (+44) 020 8834 4795) [email protected]

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Why Do You Need Brand Optimisation For Your Business Online?

WHY DO YOU NEED BRAND OPTIMISATION

www.whitehat-seo.co.uk(+44) 020 8834 4795

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You Need Potential Customers To Become Aware of and Familiar With

Your Brand

• How will my brand become more familiar with my potential customers?


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You Need Your Brand To Get More Visibility Online!

• Many internet users research online before making big purchases.


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What is Our Brand Optimisation

Service?WHAT IS OUR

BRAND OPTIMISATION SERVICE?


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Brand Optimisation• Brand Optimisation Insights, Solutions and Performance Tracking


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Our Brand Optimisation Service provides:• Insights on your brand’s online visibility• Turn key brand optimisation solution• In-depth performance tracking


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Grow Your Business With Brand

OptimisationGROW YOUR BUSINESS WITH

BRAND OPTIMISATION!


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Brand Optimisation Insights, Solutions and Performance Tracking

• Brand Optimisation • The Brand Pyramid


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The Brand Pyramid• Millard Brown’s brand pyramid shows that a brand’s

strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of optimisation (also known as “presence,”) eat up only 12% of spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share.

Millard Brown’s brand pyramid shows that a brand’s strength is inversely proportional to the “share of wallet,” or share of category expenditure. Brands at the initial phase of optimisation (also known as “presence,”) eat up only 12% of

spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of

wallet share.


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How will I have a strong brand?

• To increase your brand’s strength, your visibility must expand. You must seize your brand’s online visibility and expansion opportunities through our Brand Optimisation Service!

How will I have a strong brand?

To increase your brand’s strength, your visibility must expand. You must seize your brand’s online visibility and expansion opportunities through our

Brand Optimisation Service!


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You Need to Represent Your Brand Coherently and Consistently via Your Web Properties and Execute Content Marketing• Your web properties are your point of presence on

the web that represents your company, professional identity or brand. Examples of web properties, aside from your website, are your blogs, social media accounts, business directories and many others.


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Professional Design• Your brand must be well-presented across various

web properties with professional design.


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Blogging• You must be blogging!


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Social Media• You must be active and engaging potential customers on social media.


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Social Media• Refer to the data of customer acquisition on social

networks.


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Business Directories• Searches done in online business directories result

in a purchase, a contact for business or a lead for new customers.


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Press Releases• Many business decision makers prefer to get company information in a series of articles.

• Many consumers prefer articles over advertisements when it comes to getting to know the company.


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Online Reviews• Majority of the consumers trust online reviews as

much as personal recommendations.


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Video Marketing• Consumers found that videos are helpful for making online purchase decisions.

• Executives would rather watch videos than read text.

• Internet traffic will increase by 2017!


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What We DoBrand Optimisation Service Can Help Your Business

Reach Your Prospects.

WHAT WE DO


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Insights on your Brand’s Online Visibility and Opportunities through Advanced Marketing Research and Analyis• We possess the cutting-edge technology to provide

you with online marketing insights.


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Brand Optimisation Strategy• To provide you insights

on your search traffic visibility and opportunities

• To bring you an in-depth marketing report from across 100, 000 web pages

This will help you identify what marketing categories and locations to target and to prioritise for a solid brand optimisation strategy!

We will provide you insights on your search traffic visibility and opportunities

based on marketing categories, geo-targets and competition.

We analyse up to 750 search terms and identify 500 search patterns and trends across more than 100,000 web pages to bring you an in-depth marketing report.


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Brand Optimisation Solution and Implementation• Website Optimisation• Content Marketing

• Accounts Setup• And many more!


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Brand Optimisation and Solution• Brand Optimisation for

Multiple Locations• Premium Content

Writing Based on United States, United Kingdom and/or Australia


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Performance Tracking and Reporting• Search Engine Exposure• Site Traffic• Positive Momentum


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What are the Benefits of Brand

Optimisation?WHAT ARE THE BENEFITS OFBRAND OPTIMISATION?


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Our Brand Optimisation Service Can Provide These Benefits For Your Business

• Improve Search Engine Rankings• Expand Your Brand’s Visibility Online• Increase Online Traffic• Increase Brand Recognition and Authority• Gain More Conversion and Opportunities• Boost Brand Loyalty


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Call us at 020 8834 4795!• Send us an email at [email protected] or fill out the form on our website: www.whitehat-seo.co.uk


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