Grow your Reputation. Grow your Sales. Grow your Business

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    22-Jan-2018

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  1. 1. GrowyourReputa-on.GrowyourSales.GrowyourBusiness.
  2. 2. Grow your Reputation
  3. 3. Grow your Reputation: The Importance of Your Online Customer Reviews for Your Business Over 85% of actual buying decisions are made before entering a store. 90% of consumers read online reviews before visiting a business 88% of them trust the online reviews as much as personal recommendations. 60% 40% 75% 25% 83% 17% 83% 17% 85% 15% Before Entering a Store In-Store 20122010 2011 2013 2014 *WhenBuyingDecisionsareMade
  4. 4. When purchase decisions are made by shoppers: Consumer Interest STIMULUS Your Advertising Efforts: Social Media Marketing, SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, OOH, Loyalty Programs, Deals Consumer Research ZERO MOMENT OF TRUTH The Businesss Reputation is what Consumers Say it is. Search engines, online reviews, ratings, relevant articles, word of mouth. Consumer Purchase FIRST MOMENT OF TRUTH In-store Experience: Talked with salesperson in- store, read product brochure, tried sample product. The decision to purchase is made. Consumer Experience SECOND MOMENT OF TRUTH Post-purchase Experience Facebook post, tweet, write review, discuss with friends, blog, Consumer compares expectations and reality.
  5. 5. We Monitor your Reviews, 24/7: Ourreviewssec-onmonitorsthetopconsumersiteswhereyourbusiness mightbemen-oned. Ifweseeabadreview,werespondwithanapology,explana-on,orincen-ve towinbackthecustomer. Ifweseeagoodreview,spreaditaroundasmuchaspossible. Weemaildailyalertstoupto6keymembersofyourmanagementteam New Review Found!Inthelastyear,Yelpalonehashadover10millionnew reviewsadded 90%ofshopperssaythatonlinecustomerreviewshave amajorinuenceontheirdecisiontopurchase.
  6. 6. We Monitor your Competition: ShareOfVoicegraphsrevealhowyourbusinessstacksup againstyourcompe-torsinlocalinternetsearches. Socialtrackingkeepsaneyeonyouraudienceandac-vity comparedtoyoucompe-tors. YouwillReceiveCompe--veIntelAlerts: Every-meanewreviewormen-onisfound,you'llbeno-ed byemail.Everyweekyou'llbesentanExecu-veReportthat breaksdownhowyourbusinessisfaringinonline conversa-ons.
  7. 7. We Improve your Online Visibility: OurVisibilityfeaturegathersalltheloca-onsonthewebwhereyourbusiness lis-ngcanbefound.Itshowsyouwhereyou'remissingandwherethedatamight bewrong.Webuildyourpresenceeverywhere! Youhavetheabilitytocorrectthatdata,orifyouprefer,wewillcorrectthe informa-onforyou. Themoreconsistentlis-ngsyouhave,thehigheruponGoogleyouare.Wewill con-nuetomonitorthesesourcestoensuredataremainscorrect. ThetopresultinaGooglesearchgets53%ofclicks. Thesecondonlygets15%. 73%ofpeoplelosetrustinbrandsduetoinaccuratebusinesslisIngs.
  8. 8. Ifyou'relikemostbusinessowners,youdon'thave-me tokeepupwithyouronlineconversa-ons24/7. WithConcierge,we'lltakecareofyouronlinereputa-on foryou. Atraineddigitalanalystwillbeinchargeofyouraccount. They'llcompleteregularvisibility,review,andsocial mediataskstomanageyouronlinereputa-on. Focus on What You Do Best: Running Your Business
  9. 9. Social Marketing UsingsocialmediatogenerateleadsandimproveROI
  10. 10. Introducing Social Marketing: TheeasiestwaytocreatecompellingbusinesschannelsandndrealIme leads. Ifyoureseriousaboutmakingmoneywithsocialmedia,therearethree componentsthatarecri-caltoyoursuccess: 1. Easypublishingandmonitoringcapabili-es 2. Proleswithinforma-veandentertainingcontent 3. Ac-onableleadsthatbringinactualdollars DidYouKnow: 51%ofFacebookusersaremorelikelytobuyfrombrandstheyfollow 64%ofTwiBerusersaremorelikelytobuyfromthebrandstheyfollow
  11. 11. Part 1: Faster Publishing MonitorandupdateyourFacebook,TwiZer,foursquare,and Google+accountsfromthesamewindow. Tip:schedulefuturepoststoo.Lotsofbusinessesprefertosetaside-meonSundaysorMondaystoqueueupposts forthewholeweeksothattheydonthavetoworryaboutiteveryday.
  12. 12. Part 2: Engaging Content Findar-clesandconversa-onsthatyourcustomersareinterestedinandpublishthemtoyourown pages.Wecandothiswithyouforforyoubasedonyourneeds.
  13. 13. Leadspullsinconversa-onsthatarehappeningrightnow,soyoucanseewhatsonpeoplesmindandstep inattherightmoment. Havingthisdatagivesyouamajoradvantage.Youvegotdetaileddirec-onstonearbycustomerswhoare readyandwillingtobuy. Part 3: Finding Real Time Leads
  14. 14. StartusingatoolthatmakessenseofallyourdigitalchaZerandturnsonlineviewersintoprotablecustomers. MonitorFacebook,TwiZer,foursquareandGoogle+accountsfromthesamewindow Shareandscheduleposts Discoverpopular,relevantcontent Interactwithreal-meleads Social Media Has Never Been Simpler
  15. 15. IDMD Reputation Intelligence Plan 24/7/365monitoringofyourvirtualdoorway Compe--veonlineintelligence Premiumvisibilityclaiming,andannualLis-ngDistribu-onservice ReviewandRa-ngResponsewithin24hoursofpos-ngavailable Dailyemailalertsofkeyissuestouptosixmembersofyourmanagementteam LoginforReputa-onandSocialMarke-ngsolu-onsthroughyourcustomIDMDDashboard
  16. 16. Client Experience
  17. 17. What you can expect: week one OnboardingCalltogetyourbusinesssetupinoursystem Gatheringallofyouraccountcreden-alsforsocialsites IfyouaresetupwithSocialPos-ng,wewilldiscussthetypeofinforma-onyou wouldlikesharedonyourpages Wewillalsotakethe-metoclaimanyofyourreviewsitesifyouaresetupwith reputa-onservices
  18. 18. What you can expect: month one Emailalertswillstartarrivingwiththeirreviews,Men-ons,andlis-ngchanges BigFourLis-ngsClaimed,Lis-ngDistribu-on,andLis-ngSyncProBegins SocialPos-ngBegins
  19. 19. What you can expect: month two Emailalertscon-nuearrivingwiththeirreviews,Men-ons,andlis-ngchanges SocialPos-ngCon-nues ReviewresponseandReviewSolicita-onCon-nues FirstMonthlyTaskReportwillarriveviaEmail
  20. 20. Reputation + Advertising + Engagement = Sales Customsolu-onswitha360degreeapproachtoyourbusinesspresenceonline Contes-ng,adver-sing,datacollec-on,emailmarke-ngandreputa-onmanagement
  21. 21. Contact us today JodiMorel Phone:(403)973-6707 Email:jodi.morel@idmd.ca