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Grow your Reputa-on. Grow your Sales. Grow your Business.
Grow your Reputation
Grow your Reputation:
The Importance of Your Online Customer Reviews for Your Business
• Over 85% of actual buying decisions are made before entering a store.
• 90% of consumers read online reviews before visiting a business
• 88% of them trust the online reviews as much as personal recommendations.
60%
40%
75%
25%
83%
17%
83%
17%
85%
15%
Before Entering a Store In-Store
2012 2010 2011 2013 2014
*When Buying Decisions are Made
When purchase decisions are made by shoppers:
Consumer Interest STIMULUS
Your Advertising Efforts: Social Media Marketing, SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, OOH, Loyalty Programs, Deals
Consumer Research ZERO MOMENT OF TRUTH
The Business’s Reputation
is what Consumers Say it is. Search engines, online reviews, ratings, relevant articles, word of mouth.
Consumer Purchase FIRST MOMENT OF TRUTH
In-store Experience: Talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made.
Consumer Experience SECOND MOMENT OF TRUTH Post-purchase Experience Facebook post, tweet, write review, discuss with friends, blog, Consumer compares expectations and reality.
We Monitor your Reviews, 24/7:
• Our reviews sec-on monitors the top consumer sites where your business might be men-oned.
• If we see a bad review, we respond with an apology, explana-on, or incen-ve to win back the customer.
• If we see a good review, spread it around as much as possible.
• We email daily alerts to up to 6 key members of your management team
New Review Found!
In the last year, Yelp alone has had over 10 million new reviews added
90% of shoppers say that online customer reviews have a major influence on their decision to purchase.
We Monitor your Competition:
• Share Of Voice graphs reveal how your business stacks up against your compe-tors in local internet searches.
• Social tracking keeps an eye on your audience and ac-vity compared to you compe-tors.
• You will Receive Compe--ve Intel Alerts:
• Every -me a new review or men-on is found, you'll be no-fied by email. Every week you'll be sent an Execu-ve Report that breaks down how your business is faring in online conversa-ons.
We Improve your Online Visibility: Our “Visibility” feature gathers all the loca-ons on the web where your business lis-ng can be found. It shows you where you're missing and where the data might be wrong. We build your presence everywhere!
You have the ability to correct that data, or if you prefer, we will correct the informa-on for you.
The more consistent lis-ngs you have, the higher up on Google you are. We will con-nue to monitor these sources to ensure data remains correct.
The top result in a Google search gets 53% of clicks. The second only gets 15%.
73% of people lose trust in brands due to inaccurate business lisIngs.
If you're like most business owners, you don't have -me to keep up with your online conversa-ons 24/7.
With Concierge, we'll take care of your online reputa-on for you.
A trained digital analyst will be in charge of your account. They'll complete regular visibility, review, and social media tasks to manage your online reputa-on.
Focus on What You Do Best: Running Your Business
Social Marketing Using social media to generate leads and improve ROI
Introducing Social Marketing: The easiest way to create compelling business channels and find real Ime leads.
If you’re serious about making money with social media, there are three components that are cri-cal to your success:
1. Easy publishing and monitoring capabili-es
2. Profiles with informa-ve and entertaining content
3. Ac-onable leads that bring in actual dollars
Did You Know: 51% of Facebook users are more likely to buy from brands they follow 64% of TwiBer users are more likely to buy from the brands they follow
Part 1: Faster Publishing Monitor and update your Facebook, TwiZer, foursquare, and Google+ accounts from the same window.
Tip: schedule future posts too. Lots of businesses prefer to set aside -me on Sundays or Mondays to queue up posts for the whole week so that they don’t have to worry about it every day.
Part 2: Engaging Content
Find ar-cles and conversa-ons that your customers are interested in and publish them to your own pages. We can do this with you for for you based on your needs.
Leads pulls in conversa-ons that are happening right now, so you can see what’s on peoples mind and step in at the right moment.
Having this data gives you a major advantage. You’ve got detailed direc-ons to nearby customers who are ready and willing to buy.
Part 3: Finding Real Time Leads
Start using a tool that makes sense of all your digital chaZer and turns online viewers into profitable customers.
● Monitor Facebook, TwiZer, foursquare and Google+ accounts from the same window
● Share and schedule posts
● Discover popular, relevant content
● Interact with real -me leads
Social Media Has Never Been Simpler
IDMD Reputation Intelligence Plan
• 24/7/365 monitoring of your virtual doorway
• Compe--ve online intelligence
• Premium visibility claiming, and annual Lis-ng Distribu-on service
• Review and Ra-ng Response within 24 hours of pos-ng available
• Daily email alerts of key issues to up to six members of your management team
• Login for Reputa-on and Social Marke-ng solu-ons through your custom IDMD Dashboard
Client Experience
What you can expect: week one
• Onboarding Call to get your business set up in our system
• Gathering all of your account creden-als for social sites
• If you are set up with Social Pos-ng, we will discuss the type of informa-on you would like shared on your pages
• We will also take the -me to claim any of your review sites if you are set up with reputa-on services
What you can expect: month one
Email alerts will start arriving with their reviews, Men-ons, and lis-ng changes Big Four Lis-ngs Claimed, Lis-ng Distribu-on, and Lis-ng Sync Pro Begins Social Pos-ng Begins
What you can expect: month two
Email alerts con-nue arriving with their reviews, Men-ons, and lis-ng changes Social Pos-ng Con-nues Review response and Review Solicita-on Con-nues First Monthly Task Report will arrive via Email
Reputation + Advertising + Engagement = Sales
• Custom solu-ons with a 360 degree approach to your business presence online
• Contes-ng, adver-sing, data collec-on, email marke-ng and reputa-on management
