Growth Hacking 101 for Students

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  1. 1. EarlyStage StartupGrowth 101
  2. 2. Hello! I am Sarah Stockdale Growth Manager, Tilt You can find me at: @skstock
  3. 3. Place your screenshot here WhatIdo Tilt is the easiest way to collect money from friends for festivals, cottage weekends, tickets and clubs.
  4. 4. aboutyou
  5. 5. How can I be most useful to you?
  6. 6. 1. Whatisgrowth? Growth is non-traditional marketing that lives at the intersection of marketing, data and product.
  7. 7. Growth DataMarketing Product
  8. 8. Credit Brian Balfour VP Growth, Hubspot
  9. 9. whatgrowthisnot Social media marketing PR Impressions Black hat Hacky
  10. 10. 1. throwoutthebook The first step to becoming a growth marketer is burning everything people told you about marketing.*
  11. 11. 2.Knowyourcustomer Where they hang out, how they speak, what they do in their spare time, what they read, what they listen to, what they find annoying about your industry, what their pain is, how they describe their pain, what they use to solve their pain now, what they watch, what they are interested in online, where they work, where they play, what slang do they use, what kind of social media they use, where *ExceptThis
  12. 12. 3.Plantowin YourtruenorthWhere is your focus? OKRsObjectives and Key Results
  13. 13. 4.workbackward
  14. 14. marketpenetration
  15. 15. 5.experiment
  16. 16. experimentation set goals measure results run controlled experiment learn and share
  17. 17. 6.Measure Your experiments should have aggressive, measurable, and public (internally) goals.
  18. 18. Dataovereverything.
  19. 19. 7.optimize Next time do it better.
  20. 20. 8.scaleOnce it works, how do you make it scalable and repeatable?
  21. 21. ShortTermGrowthHacks Be in demand Powered By Cross Post
  22. 22. integrationsBring users from complementary tools to you influencerprogramFind your evangelists closedreferralloopsHave your existing users bring you more users
  23. 23. awesomegrowthhacks casestudies
  24. 24. awesomegrowthhacks casestudies
  25. 25. awesomegrowthhacks casestudies
  26. 26. youtry You just joined a 5 person team as the first growth employee Your product is called Pawz Pawz is Uber for dog walkers, call a dog walker to your house, have your dog walked that day, track the walk and get feedback from the walker Pawz has a built in payments system that bills the owners credit card an hour after the walk takes place Pawz is in beta with 10 happy customers Youve come on to help Pawz launch in Canada! Come up with a 30-60-90 day plan to grow Pawz in Canada on a 10k budget
  27. 27. WanttotryTilt? Promo code: ventureforcanada waives fees and adds $25 #gettilted
  28. 28. Thanks! Any questions? You can find me at: @skstock
  29. 29. resourcesandjunk Lean Startup Marketing- Sean Ellis The Hard Thing About Hard Things- Ben Horowitz All Marketers Tell Stories- Seth Godin Zero to One- Peter Thiel The Science of Persuasion Start with Why - Simon Sinek


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