Growth Hacking Academy - Growth Hacking Course Launch

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    14-Apr-2017

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  • Growth Hacking AcademyA fully-immersive high-intensity 3-month programme

    David Arnoux, Lead Growth Hacker

  • David vs. Goliath(s)

    vs.

    63.6% victory!

    23% victory

  • Bad breath

  • Short-term rentals

  • 2.8million invites sent in April 2010!

    Dropbox

    100k to 4mio users from 2008 to 2010!

  • Famous examples

  • Some common traits

    1. Data-driven

    2. OPN (Other peoples network)

    3. Require coding

  • What is growth hacking?

  • Hard data

  • Soft data

  • Sustainable growth comes from understanding your best customers and how to find and

    acquire more of them - Sean Ellis

  • Tools, tools, tools

  • Digital Marketer vs Growth Hacker

  • Growth Hacking Principles

    1. If you simply build it, no-one will come

    2. Only in testing will I know if something will be successful

    3. I will scale successes and kills failures. There is no gray area

    4. Data levels all arguments

    5. Execute fast. Fix later

  • Why is Growth Hacking important?

  • Why is Growth Hacking Important?

    1. Traditional marketing channels are expensive and saturated.

  • Why is Growth Hacking Important?

    1. Traditional marketing channels are expensive and saturated.

    2. Most projects focus heavily on product, but the real challenge is with

    distribution.

  • Startups dont fail because they lack a product; they fail because they lack customers and a profitable business model. - Steve Blank

    Startups focus too much on building product with limited attention to customer interaction, usability, and marketing. This is also a big fail." - Dave McClure

    "Poor distributionnot productis the number one cause of failure. " - Peter Thiel

  • Why is Growth Hacking Important?

    1. Traditional marketing channels are expensive and saturated.

    2. Most projects focus heavily on product, but the real challenge is with

    distribution.

    3. New channels are popping up very rapidly.

  • Viral Channel Effectiveness

  • Why is Growth Hacking Important?

    1. Traditional marketing channels are expensive and saturated.

    2. Most projects focus heavily on product, but the real challenge is with

    distribution.

    3. New channels are popping up very rapidly.

    4. Limited resources = startups need to be creative to activate and retain

    new users.

  • 120 000

    120 60 12

    Visited landing page

    Used corefeature

    Came back following week

    Made a transaction

    ouch!

  • Why is Growth Hacking Important?

    1. Traditional marketing channels are expensive and saturated.

    2. Most projects focus heavily on product, but the real challenge is with

    distribution.

    3. New channels are popping up very rapidly.

    4. Limited resources = startups need to be creative to activate and retain

    new users.

    5. Growth is not only about tips and tricks - its all about the process!

  • Growth Process

    Repeatable

    Scalable

    Duplicatable

  • Copy, Ask, Think

    P.I.E.Sor

    B.R.A.S.S.

    Experiment DocTeam DedicationWeekly sprints

    LearningsSystemize

    Productize

  • Why an Academy?

  • Rapid growth

  • Rapid growth

  • Ecosystem

  • Employer-side demand

    Do you know a good growth hacker?

    Good? growth hackers

    Demand

    18000120000

  • How do we fill this huge gap?

  • www.growthtribeacademy.com

  • Growth Academy Manifesto Create strong partnerships

  • The Partners

  • Growth Academy Manifesto Create strong partnerships Find the best teachers

  • Our Teachers

  • Growth Academy Manifesto Create strong partnerships Find the best teachers Only train voracious learners

  • The skillset of growth hacker

  • Growth Academy Manifesto Create strong partnerships Find the best teachers Only train voracious learners Growth hacking is a team sport

  • Growth Academy Manifesto

  • Growth Academy Manifesto

  • Growth Academy Manifesto Create strong partnerships Find the best teachers Only train voracious learners Growth hacking is a team sport You can only learn by doing

  • Fully-immersive projects

    Project 3 Project 4 Project 5

    Project 6 Project 7 Project 8

  • Growth Academy Manifesto Create strong partnerships Find the best teachers Only train voracious learners Growth hacking is a team sport You can only learn by doing Forget the tricks, you need a process

  • Copy, Ask, Think

    P.I.E.Sor

    B.R.A.S.S.

    Experiment DocTeam DedicationWeekly sprints

    LearningsSystemize

    Productize

    Process!

  • The Curriculum

    Bootcamp

    Weeklydeep-dives

  • When does it start?

  • Applications start today

    www.GrowthTribeAcademy.com

  • Timeline

  • THANKS!Any questions?

    You can find me at@darnocks / @growthtribe / academy@growthtribe.nl

  • www.GrowthTribeAcademy.comApplications are now open!!

    David Arnoux, Lead Growth Hacker