Growth Hacking for eCommerce.

  • Published on
    19-Aug-2015

  • View
    2.329

  • Download
    3

Embed Size (px)

Transcript

<ol><li> 1. Growth Hacking for e-Commerce </li><li> 2. http://www.shoestring.com.au/2013/09/youre-not-a-growth-hacker-youre-a-marketer/ </li><li> 3. thinking outside the box to experience viral growthhttp://www.shoestring.com.au/2013/09/youre-not-a-growth-hacker-youre-a-marketer </li><li> 4. Efciency Systematic experimentsSales over brandScalabilityStability of growth </li><li> 5. Why marketing projects do not succeed? Implementation of the plan is not enough. Marketer does not operate in a vacuum. We have to adapt.http://www.ightglobal.com/airspace/media/apolloprogram/images/32423/diagram-of-apollo-11-route.jpg5 </li><li> 6. http://theleanstartup.com/ </li><li> 7. Myth: Client knows the problem.Myth: Agency knows solution. http://theleanstartup.com/ </li><li> 8. Reality Problem - what problem should we choose? Solution - how to solve the problem? How and what to pay when you do not know what is to be done?8 </li><li> 9. http://theleanstartup.com/9 </li><li> 10. Case: PayPal When Paypal gured that eBay was their key distribution platform, they came up with an ingenious plan to simulate demand. They created a bot that bought goods on eBay and then, insisted on paying for it using PayPal. Not only did sellers come to know about the service, they rushed onto it as it already seemed to be getting popular. The fact that it was way better than every other payment mechanism on eBay only helped repeated usage. https://medium.com/design-startups/9411fb583205 </li><li> 11. AirBnBhttps://www.airbnb.com/annual/11 </li><li> 12. Growth enginegirlsname04@gmail.comAfter posting four ads on craigslist in three weeks, I received ve identical emails from two young ladies who are raving fans of AirBnB and spend their days emailing craigslist advertisers. http://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/ http://montana.craigslist.org/ https://www.airbnb.com/ </li><li> 13. Growth engine - Mint Landing page for each word associated with nancial Testing texts, the list of functions Collecting phone numbers Over 20 k records prior to the starthttp://okdork.com/2010/04/26/original-mint-com-landing-pages/ http://okdork.com/2008/06/03/startup-tips-how-i-grew-a-waiting-list-of-20000-at-mintcom-part-i/13 </li><li> 14. Mint landing pagehttp://okdork.com/2010/04/26/original-mint-com-landing-pages/14 </li><li> 15. Mint landing pagehttp://okdork.com/2010/04/26/original-mint-com-landing-pages/15 </li><li> 16. Mint landing pagehttp://okdork.com/2010/04/26/original-mint-com-landing-pages/16 </li><li> 17. Dropbox Video MVP - increase signups in the beta from 5 000 to 75 000 in 24 hours! 100 000 users before launch. Several million in 1.5 mo from launch 35% of the reference program 20% of the shared folders and shared les http://www.slideshare.net/gueste94e4c/dropbox-startup-lessons-learned-383658717 </li><li> 18. Growth engine rst pair freehttp://www.rmoo.com/ </li><li> 19. Viral Growth Engine Results: Within 1 month Close to 10 000 collected comprehensive datasets about users Database of over 40 000 e-mails </li><li> 20. Viral Growth EngineTrafc Sources WOMMWeb siteRegistrationCall your friendsRegistration friendsShipping gadget </li><li> 21. Growth Engine - Zero Moment of Truthhttp://www.zeromomentoftruth.com/ </li><li> 22. Tim Ferris how to create content Research Topics Opinions Bestseller lists Search phrases Writing a book Optimizing inside supermarketshttp://www.fourhourworkweek.com/ </li><li> 23. How to (Really) Make $1,000,000 Selling E-Books Real-World Case Studieshttp://www.fourhourworkweek.com/blog/2013/04/04/how-tomake-1000000-selling-e-books-tactics-and-case-studies/ </li><li> 24. How to Uncover the engine of growth? "Learning" as the oldest excuse the lack of effects a new concept - validated learning - Model Lean Startup </li><li> 25. Measurable goals Example: Goal: Increase DAU (daily active users) Sub-goal: Increase content creation x2 </li><li> 26. A/B testing in VitaLab+19%http:// divanteltd.com/blog </li><li> 27. A/B testing in the long termhttp://www.quora.com/What-is-Facebooks-User-Growth-team-responsible-for-and-whathave-they-launched27 </li><li> 28. Remember Growth Hacking marketing mechanism for scaling business: engine of growth Exploring the engine of growth hypothesis Testing optimization indicators28 </li><li> 29. About Divante Full-service e-Commerce Agency. Our blog: http://divanteltd.com/blog/ Twitter: https://twitter.com/DivanteLtd Slideshare: http://www.slideshare.net/ DivanteLtd E-Commerce Case Studies http://www.slideshare.net/divanteltd/ ecommerce-case-studies-numbers-inside 29 </li><li> 30. Divante Full-service e-Commerce Agency Magento / UX / eMarketing http://divanteltd.com</li></ol>