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(or how to become a unicorn) Growth Hacker Identikit Luca Barboni – [email protected] – @luca_barb89 Founder & Growth Hacker @ Growth Hound

Growth Hacking - Growth Hacker Identikit - by Growth Hound

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(or how to become a unicorn)Growth Hacker Identikit

Luca Barboni – [email protected] – @luca_barb89Founder & Growth Hacker @ Growth Hound

?

“Growth hacking, my friends is marketing. The future of marketing. Or what marketing always should have been.” - Michael Brenner, former VP of MKTG @ SAP

+ =

Push Marketing

Adwords

Retargeting

Mobile Marketing

Direct Marketing

Printed Media

Pull Marketing

SEO

Content Marketing

Social Media Marketing

Email Marketing

PR Management

Product & Virality

Engagement

Product Design

Referral Programs

Affiliate Marketing

Gamification

API Integrations

Conversion Rate Optimization

Landing Pages

Call to Action

Pricing Strategies

A/B Testing

User Experience

User Onboarding

Ah-Ha Moments

Transactional Emails

Push Notifications

Sales Process

Lead Generation

Lead Scoring

Lead Nurturing

Persuasion Psychology

Sales Funnel Design

Business Models

Freemium Models

Saas

E-Commerce

Marketplace

Mobile

User Generated Content

Growth Strategy

Idea Validation

Customer Development

Early Traction

Go To Market Strategy

Product Market Fit

Transition to Growth

Growth

Internationalization

Metrics

Web Analysis

Competitive Intelligence

Lean Analytics

AARRR

CAC

CLT

Viral K

You

LET'STAKE ITEASY

Growthhackers.com/jobs

Job posts analyzed51

What I've learned from...

LEARNPROENGLISH

100% of the job posts were in english.

Main sources on GH:

growthhackers.com

Main sources on GH:

quicksprout.com

Main sources on GH:

blog.kissmetrics.com

Main sources on GH:

startup-marketing.com

Special BONUS for you

The first ITA blog on GH:

growthound.com

COMING SOON

TALKNERDYTO ME

HTML & CSS appears in 26% of the 51 job posts, almost a third. Then comes JS.

What is the most required language?

BE YOUR OWNGROWTHHACK

Social Media

Email MKTG

SEMSEO

0,8 0,80,91,0

How many times does the keyword appear on avg. for each of the 51 job posts?

times times times times

What is the most required skill?

"Don't specialize in a single tactic. [...]instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..."

Lean Startup Marketing – Sean Ellis

"Don't specialize in a single tactic. [...]instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..."

Lean Startup Marketing – Sean Ellis

INVEST IN EVERGREEN MARKETING SKILLS!

The keyword “Analytics/Analytical“ appears 2 times on avg. In each of the 51 posts.

You've gotta love data.

211%% of appearance of “Analytics“

T-Shaped Skillset

Storytelling

Copywriting

Content Marketing

EmailMarketing

SEOPR

Product Design & User Experience

Wireframing

A/BTesting

Mobile

Behavioural Psychology

CRO Analytics Programming

Biz Dev

Community Offline Marketing

DirectSales

Data Science

WebScraping

APIsRetargeting

Marketing ToolsFunnel Design

ReferralPrograms

AutomationLead

GenerationSEM AffiliatePrograms

Virality

Width of Knowledge

Depth of Knowledge

Inspired by Brian Balfour @bbalfour & Growth Tribe

ONLYLEADERSLEADSGROWTH

The keyword “Leader“ appears 0,7 times on avg. in each of the 51 posts.

A growth hacker is a leader.

68%% of appearance of “Leader“

Find a trending topic.google.com/trends

Open a Wordpress blog for free.it.altervista.org/#blog

Connect with GA.google.com/analytics

Start running your own experiments.

If you want more...

https://growth-hacking.zeef.com/luca.barboni

https://twitter.com/GrowthHound

THANK YOU!let's keep in touch:

Luca Barboni [email protected]@luca_barb89

Growth [email protected]@GrowthHound