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Incubator & Accelerator
GROWTH HACKING orCREATIVE MARKETING FOR STARTUPSMarch 2016
Agenda• Clarification of „Growth Hacking“
• Components of “Growth Hacking”
• Steps of Growth Hacking
• How to become a Growth Hacker!?!
• Questions to ask!?!
• Integration in Marketing
• Practical advices
ClarificationGrowth Hacking is a Marketing-Technique, developed by Startups to grow their customer base and create brand recognition by:- creativity, - analytic thinking and - usage of alternative channels
The single goal is: GROWTH!!!
Components• Redefining Product / Service-> product features can be responsible for growth!
• Redefining Distribution-> understand the movement of the people!
First Growth Hack
ps. I love you.
Second Growth Hack
Affiliates
Steps of Growth HackingI Define actionable goals -> the magic number effect
II Implement analytics to track your goals-> track in detail not in cohorts
III Leverage existing strengths-> be sure what you are good at
Steps of Growth HackingIV Execute the experiment-> write down your hypothesis and track
V Optimize the experiment-> have a control group and do A/B testing
VI Repeat and repeat and repeat and repeat…-> try the next one there because is always much more worth to try
Third Growth Hack?
How to become a Growth Hacker!?!Be strong in analytics!
Define and look at events & key metrics
• to shift focus to growth• to make success repeatable• to predict the future
How to become a Growth Hacker!?!Be creative!
You need to find find ways never trapped before
• think outside the box• combine strange attitudes• look at different branches
Fourth Growth Hack
@Graigslist I Thinking outside the box
II Growth Hack was part of product
III Selecting perfect aggregator
IV Taking risks with no guarantee
V Taking temporary advantage (not for ever)
Questions to ask!?!• What if I make my product invite only?
• What if I would deactivate my users by inactivity of a week or month?
• What if they could pick their price?
• What if we we ask users at every time at customer support and we give free usage when the like / dislike the product?
Fifth Growth Hack
@ebayI Defining main feature of product
II Selecting perfect fit (even on long term)
III Scaling right method
IV Targeting right aiming group
V Taking temporary advantage (not for ever)
Integration in Marketing• The „Growth Hacker“ is not better or worse than a
Marketing expert. He just targets a different goal!
• Growth Hacking is often used before traditional Marketing channels
• Growth Hacking should deliver a quick „Proof-of-Concept“ or „Need-for-Product“
Practical advices I• Blogging or guest blogging• Podcasting or guest podcasting• Ebooks, guides & whitepapers• Infographics• Webinars• Conference presentations• SEO• Social Media• Contests• App marketplaces• Deal sites• LOPA (leverage other people’s audience)
Practical advices II• Promo swap• Affiliates• Network invitations• Social sharing• API integrations• Backlinks• Incentives• Organic
Thank you!Thanks for your attention. If you need more information we are more than happy to help…
360 Online Performance GroupMeisenburgstr. 3945133 Essen
Web. www.360opg.deFax. 0201 / 879 193 80
Oliver Weimann
Mail. [email protected]. 0201 / 879 193 90
Twitter @oweimann
